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Cowen Sees ‘Arms Race to the Bottom’

Cowen Sees ‘Arms Race to the Bottom’

Quick-service restaurants’ continuing focus on aggressive discounting is an “unhealthy industry dynamic” that could bring future problems, according to a late-June report from financial-services firm Cowen and Company. Cowen analyzed Facebook posts from January 2015 through May 2016 for eight top QSRs: McDonald’s, Burger King, Wendy’s, Sonic, Jack in the Box, Subway, Taco Bell and […]

Burger Concepts Among Top Emerging Brands

Burger Concepts Among Top Emerging Brands

Two growing, Texas-based burger chains rank among the overall top 10 in a report on “The Top Emerging Brands” from Bellwether Food Group, Czar Metrics and Johns Hopkins University. Austin-based Hopdoddy Burger Bar ranks No. 3 and Dallas-based Twisted Root Burger Co. is No. 9 overall among the emerging brands in all categories studied, primarily […]

McDonald’s, MythBuster Launch Food Q&A

McDonald’s, MythBuster Launch Food Q&A

www.youtube.com/watch?v=wXgSnUmhdws#t=12″>webisode

McDonald’s has enlisted professional skeptic and former “MythBusters” co-host Grant Imahara for its latest attempt to counter what it says are some of the persistent myths about the quality of its food. The “Our food. Your questions” campaign begins today (10/13) with TV spots showing real people’s questions and an invitation to consumers to pose […]

Hortons Deal Damages BK Consumer Perception

Hortons Deal Damages BK Consumer Perception

The home of the Angry Whopper is the focus of angry consumers. Burger King Corp.’s proposed $11 billion acquisition of Canadian chain Tim Hortons was widely characterized as a canny tax-saving maneuver as soon as it was announced. The combined entity’s headquarters would be in Canada where corporate tax rates are lower. But what Burger […]

Applebee’s Readies ‘All-In Burger’

Applebee’s Readies ‘All-In Burger’

www.youtube.com/watch?v=yZ5UXbOl0i8&feature=youtu.be”>YouTube

Applebee’s is preparing to introduce a new burger platform, the “All-In Burger,” on August 18 in its first major burger campaign since 2009’s “RealBurgers” effort. A clumsy social-media campaign is teasing the introduction. On Facebook and Twitter Applebee’s has been directing attention to a YouTube video showing how the new burger is prepared. Applebee’s first […]

Social Media Drive Chicken Fries Return

Social Media Drive Chicken Fries Return

Any lingering doubts about social media’s influence on QSR menu development are dispelled by Burger King’s revival of Chicken Fries. Introduced in 2005 and dropped from the menu in 2012, Chicken Fries have been a social-media topic ever since, according to Burger King CMO-North America Eric Hirschhorn. “Literally from the day Chicken Fries left the […]

McDonald’s: Just Tell Us What You’d Buy

McDonald’s: Just Tell Us What You’d Buy

In Australia—one of four “priority markets” where its sales have been down over the past year—McDonald’s this month will introduce two new entrées created by popular demand via social media. New third-pound McMate Angus Beef and McMate Crispy Chicken sandwich—which McDonald’s will introduce in Australia on August 20—are built with ingredients consumers voted their favorites […]

McDonald’s ‘Happy’ Gets the Last Laugh

McDonald’s ‘Happy’ Gets the Last Laugh

A lot of news outlets embarrassed themselves this week by all writing the same flimsy “Social Media Slams Happy Meal Mascot” story. Exactly the same story. And each was based on at-best a handful of anonymous Twitter comments—a definition of sourcing that would have gotten the writers laughed out of Journalism 101. But San Francisco-based […]

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