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McWrap’s Rise & Fall: A Timeline

McWrap’s Rise & Fall: A Timeline

McDonald’s has eliminated the McWrap from its menu, Bloomberg reported and McDonald’s confirmed. Bloomberg speculated that McWraps were not popular with millennials, although their $3.99 price, steep in 2013 when they were introduced nationally in the U.S., may also have been a factor in a tight, cost-conscious economy. And how can the popular “Why Millennials […]

Monday Meeting: Snacks as Meals


Taco Bell calls its late-night snack menu “Fourthmeal,” but “fifth meal” might be more accurate: A new study from The NPD Group concludes that one of every five eating occasions in the U.S. is snack occasion. Further, while evening snacks are the most common, it’s morning snacking that is on the rise, now exceeding the […]

KFC Bites Back in Chicken-Snack War

KFC is fighting back against burger chains’ continuing encroachment into its chicken territory. This week the chicken-category leader introduces KFC Original Recipe Bites, an answer to McDonald’s addition of Chicken McBites in January (and the Spicy Chicken McBites currently being promoted) and a shot across the bow of burger chains, warning that it intends to […]

Burger King Readies Chicken Strips, Snack Wraps

Burger King hopes to grab a bigger share of the growing chicken-snack category with the introductions of Chicken Strips and Crispy Chicken Snack Wraps. Crispy Chicken Snack Wraps, available with Honey Mustard or Ranch sauce, are now moving into selected markets. They will be included on Burger King’s expanded $1 Value Menu where all items […]

Chicken Snack Menus: The Next Battleground


The arrivals of Dave’s Hot ‘n Juicy Cheeseburgers from Wendy’s and new Steakhouse burgers from Hardee’s and Carl’s Jr. are likely to be brief respites from the steady string of chicken introductions that preceded them. For example, Wendy’s previously announced it plans to launch an upgraded line of “Gold” chicken sandwiches—including the Bruschetta Chicken sandwich— […]

Wendy’s Rolls Wraps; Chili’s Tries Slow-Smoked BBQ


◙ Wendy’s/Arby’s Corp. executives have labeled 2011 “a transition year” as they “explore strategic alternatives” for Arby’s (i.e. try to find a buyer for it). But it’s clear the big picture includes continuing to revamp the Wendy’s menu with new wraps, burgers, chicken and more. The Fresh Wraps line of  tortilla wraps that Wendy’s tested […]

McDonald’s Readies France’s Answer to Angus

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef. Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” (Little Pleasures) snack line on Feb. […]

Isn’t it Grande? McDonald’s Tests Fresh Garden Wraps

Isn’t it Grande? McDonald’s Tests Fresh Garden Wraps

Continuing its unusual openness about test-market menu items, McDonald’s today announced via Twitter that it is testing yet another new chicken item. Called Fresh Garden Wraps, the full-size tortilla wraps are in Orlando, Fla., stores, priced at $3.49 alone or $5.59 in combo meals. Fresh Garden Wraps, nearly identical in name and similar in style […]

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