Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Asiago Veggie Burger with Kale Parmesan Caesar Salad shown below!

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Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Dry Aged Cherrywood Beer Burger recipe for May.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s Kale, Bag Tray & More

McDonald's Canada's kale salads
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The McDonald’s kale rumor apparently is true. Janney analyst Mark Kalinowski reported in March that the chain was looking to add kale to its menu. Today he reported that McDonald’s will sell three new salad bowls with kale in Canada. Twitterer @McD_Truth provided the photo at right. The varieties are “I’m Greek-ing Out,” “Head Over […]

Carl’s Jr. Circles Back to Salads

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The Cranberry Apple Walnut Grilled Chicken Salad is back at Carl’s Jr. but former celebrity spokesperson Kim Kardashian, who last showcased it in December 2009, is otherwise engaged with family matters. This time, actress Jenny McCarthy has been enlisted to show both the salads and the requisite cleavage in a 30-second TV spot titled “Forget […]

Friendly Persuasion: It’s “Wendy’s Way”

We were warming up to the “new Wendy,” the sassy redhead in the backseat with the winning smile in Wendy’s “Now that’s better” commercial that broke April 4. Now the chain throws us a curveball and brings back the other Wendy, the original Wendy, in spots breaking this week.

Late founder Dave Thomas’s daughter […]

Burger King Bringing Salads, Burritos to Menu

Accelerating the reworking of its menu, Burger King is looking at all aspects and dayparts for revision. That includes creating new entrée salads, a category in which it hasn’t been active for several years.

Three new Garden Fresh Salads are being offered in selected markets at premium prices (though prices vary among markets). They include […]

News Nuggets: Ketchup, McCafé, Pete & TJ, Wraps Etc.

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[10/4 Update: Read about Boston Market’s upgrades here.] Note: Email subscribers, please note that www.BurgerBusiness.com welcomes our inaugural advertiser, Red Gold Tomato Ketchup. We invite you to visit Red Gold’s site, add its fine product at your restaurant or table if you haven’t yet done so and thank Red Gold for making it possible for […]

Wendy’s Creates “Snack Salads” for $4.99 Promo

In Wendy’s release announcing its new $4.99 “Pick 2” meal deal, Chief Marketing Officer Ken Calwell is quoted as saying, “We’re building on the popularity of our new salads by letting customers ‘Pick 2’ without compromising on flavor or price.” But with Wendy’s full-size salads priced at $5.99, isn’t a price ‘compromise’ central to the […]