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Has Carl’s Jr. Shattered the $5 Burger Ceiling?

Has Carl’s Jr. Shattered the $5 Burger Ceiling?

Carl’s Jr. tomorrow (May 20) introduces its Most American Thickburger and most eyes will be on TV spokesmodel Samantha Hoopes or the burger’s unusual combination of a third-pound Angus beef patty topped with a split hot dog and potato chips. But what quick-service restaurant operators see is a test of consumer resistance to higher pricing. […]

A&W Gets Meaty with Deli Burger

A&W Gets Meaty with Deli Burger

A&W Restaurants will bring a little attitude to its menu when it unveils a new Deli Burger that’s topped with sliced pastrami, mushrooms, onion and Swiss cheese on a double burger. The chain says the burger arrives on April 13. A TV spot labels this creation, “The greatest thing since sliced meat.” The brand’s advertising […]

Pal’s Showcases Its Differences

Pal’s Sudden Service likes to be different. The regional burgers and hot dog chain with 26 distinctive restaurants in northeast Tennessee and southwest Virginia is poking fun at the big brands again. Pal’s latest 30-second TV campaign points out three ways in which it differs from its competitors. One spot notes that Pal’s drive-thru service […]

Carl’s Jr. Claims First QSR ‘Natural’ Burger

Carl’s Jr. will introduce what it says is the first “all-natural, no hormones, no antibiotics, n steroids, grass-fed, free-range beef patty” from any major quick-service chain. The item also is the latest effort by a QSR chain to reach out to the 18-to-34-year-old Millennial age group, some of whom are choosing fast-casual chains such as […]

Hot Dogs, Chicken Boost Sonic Sales

Sonic Drive-Ins reported a robust 4.6% increase in same-store sales for its Q4 (ended Aug. 31, 2014) and credited the strong showing in part to a menu shift to hot dogs and chicken. However, the chain said its sales would have been even stronger had it not encountered “glitches” with its new point-of-service technology. “In […]

Wendy’s Rolls Out Pulled Pork Menu

Wendy’s finally has let the pig out of the pen, introducing nationally the pulled-pork dishes it began testing early this year and has been quietly adding in many markets over the past month. Wendy’s comes close to busting the traditional $5 ceiling on QSR sandwiches with the new BBQ Pulled Pork Cheeseburger. Priced at $4.99, […]

Jack in the Box Targets Millennials

Jack in the Box today will launch a Jack’s Munchie Peel instant-win game promotion that it believes will resonate more strongly with Millennials than collect-all-the-pieces games…like, for example, the Monopoly game McDonald’s is preparing to begin next Tuesday (9/30). Jack’s instant-win stickers are attached to the purple-boxed Munchie Meals it sells only between 9 p.m. […]

Have Dollar Menus Created ‘Dollar Food’?

McDonald’s sharp 2.8% decline in same-store sales for August announced this morning is indicative of a continuing shift in eating behavior, according to research from New York City-based Brand Keys. It finds that QSR brands continue to leak customers—of all ages—largely to fast-casual brands. The creations of dollar menus by many top QSRs may be […]

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