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A Modest Proposal for All Day Breakfast

A Modest Proposal for All Day Breakfast

The launch of All Day Breakfast (ADB) gave McDonal’s Corp. a 5.7% boost in same-store sales during 2015’s final quarter, and 2016’s Q1 was still strong with a 5.4% same-store jump. But as the company prepares to announces Q2 earnings tomorrow (July 26) The Street already is fretting that the bloom is off the ADB […]

Cowen Sees ‘Arms Race to the Bottom’

Cowen Sees ‘Arms Race to the Bottom’

Quick-service restaurants’ continuing focus on aggressive discounting is an “unhealthy industry dynamic” that could bring future problems, according to a late-June report from financial-services firm Cowen and Company. Cowen analyzed Facebook posts from January 2015 through May 2016 for eight top QSRs: McDonald’s, Burger King, Wendy’s, Sonic, Jack in the Box, Subway, Taco Bell and […]

McDonald’s, Coke, CBS Do Karaoke Promo

McDonald’s, Coke, CBS Do Karaoke Promo

I don’t stay up to watch CBS’s “The Late Late Show with James Corden” but I do get a kick out of watching his “Carpool Karaoke” videos. Corden and a pop star ride around Los Angeles in his car singing the guest’s hits (to which he amazingly has learned all the lyrics). He gets his […]

Exclusive: National/Local McPick 2 Coming

Exclusive: National/Local McPick 2 Coming

McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and 10-piece Chicken McNuggets. One new […]

The Works Believes in Bacon

The Works Believes in Bacon

Does anyone believe in bacon more strongly than The Works Gourmet Burger Bistro? LA’s The Oinkster, maybe, but few others. For the third time, Oakville, Ont.-based The Works has mounted a “Baconism” menu promotion, this time titled “Believe in Baconism,” and the burger specials are impressive as always. One of this year’s new burgers is […]

14 Worthy St. Patrick’s Day Burgers

14 Worthy St. Patrick’s Day Burgers

St. Patrick’s Day traditionally brings green beer, cheap Jameson shots and burgers topped with the makings of a Reuben (corned beef, sauerkraut, Swiss cheese and Thousand Island dressing). All fine. But some burger joints just don’t like to do the expected or the traditional. Their St. Patrick’s Day burgers are at least a little creative, […]

McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

The Works Launches Rockstar Burgers

The Works Launches Rockstar Burgers

Canadian chain The Works Gourmet Burger Bistro didn’t get the 2013 memo that multi-item promotional menus were over. Burger King and others quit doing seasonal menus then but The Works keeps launching series after series of wild burgers. With its three-burger “Get Stuff’d” LTO menu (including the now-famous candy-filled Reece PBC burger) just concluded, The […]

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