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Exclusive: National/Local McPick 2 Coming

Exclusive: National/Local McPick 2 Coming

McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and 10-piece Chicken McNuggets. One new […]

The Works Believes in Bacon

The Works Believes in Bacon

Does anyone believe in bacon more strongly than The Works Gourmet Burger Bistro? LA’s The Oinkster, maybe, but few others. For the third time, Oakville, Ont.-based The Works has mounted a “Baconism” menu promotion, this time titled “Believe in Baconism,” and the burger specials are impressive as always. One of this year’s new burgers is […]

14 Worthy St. Patrick’s Day Burgers

14 Worthy St. Patrick’s Day Burgers

St. Patrick’s Day traditionally brings green beer, cheap Jameson shots and burgers topped with the makings of a Reuben (corned beef, sauerkraut, Swiss cheese and Thousand Island dressing). All fine. But some burger joints just don’t like to do the expected or the traditional. Their St. Patrick’s Day burgers are at least a little creative, […]

McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

The Works Launches Rockstar Burgers

The Works Launches Rockstar Burgers

Canadian chain The Works Gourmet Burger Bistro didn’t get the 2013 memo that multi-item promotional menus were over. Burger King and others quit doing seasonal menus then but The Works keeps launching series after series of wild burgers. With its three-burger “Get Stuff’d” LTO menu (including the now-famous candy-filled Reece PBC burger) just concluded, The […]

The Force is Strong With These Burgers

The Force is Strong With These Burgers

It’s the end of the week and the beginning of the box office reign of “Star Wars: The Force Awakens,” which opens today. The film is expected to gross upwards of $200 million this weekend alone, which makes it an appealing promotional partner for burger bars. A few are showcasing their excitement about the film […]

McDonald’s Readies NFL-Themed Game

McDonald’s Readies NFL-Themed Game

McDonald’s will leverage its NFL sponsorship to promote core menu items when it launches its new Game Time Gold peel-and-win game on November 3. Game pieces will be included on packaging for McMuffin sandwiches (except Sausage McMuffins) or biscuit sandwiches (except Sausage Biscuits), hash browns, large fries, BigMac, Filet-O-Fish, medium fountain beverages, 10-piece Chicken McNuggets […]

Fall Menus: Burgers, Brats and Schnitzel

Fall Menus: Burgers, Brats and Schnitzel

October still is a week out but fall fest menus are rolling out already, including Shake Shack’s 10th annual Shacktoberfest, which runs Friday (9/25) through October 4, The limited-time menu (at all U.S. locations) is a bratfest: Bacon Cheddar Brat Burger (shown at r.): Burger topped with a flat-top-griddled Schaller & Weber bacon Cheddar bratwurst, […]

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