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McDonald’s Opens ‘Restaurant M’ in Japan

McDonald’s Opens ‘Restaurant M’ in Japan

McDonald’s hopes to boost its image in Japan with a one-day pop-up restaurant. On July 27 in one Tokyo restaurant, the chain will feature its new Fresh Mac LTO line at a white-tablecloth sit-down meal for 20 people. The venue is being called “Restaurant M.” As reported by Kotaku (source of the photo below) and […]

Four Burger Promos for Summer

Four Burger Promos for Summer

It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

Four Burger Promos for Summer

Four Burger Promos for Summer

It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

Four Burger Promos for Summer

Four Burger Promos for Summer

It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

McDonald’s “Food Icons” Sell Out

McDonald’s “Food Icons” Sell Out

The question often is asked what McDonald’s should add to its menu to reverse its sales slide. The answer appears to be … toys. In Hong Kong yesterday, the chain began a promotion offering little Nanoblock (akin to Lego blocks) versions of five “Food Icon” collectibles plus a McDonald’s restaurant, available with purchase of the […]

Valentine’s Day Celebration Burgers

Valentine’s Day is Saturday, of course, and many burger joints have put together themed promotions for the day (I like Zinburger’s “Four Shades of Grape” wine flights). But I like the places that have concocted special burgers for the occasion. Some examples: At Rockit Burger Bar in Chicago, Chef Amanda Downing has created a special […]

McDonald’s Game App Extends Digital Strategy

McDonald’s has launched a combo smartphone app/game promotion in Australia that further uncovers the digital strategy the chain says it plans to spend as much as $100 million developing. “Drop into Macca’s” (using the local colloquialism for McDonald’s) is a game app that can be downloaded from Apple’s App Store or Google Play. Players guide […]

McD’s Operators: Monopoly Has to Stop Sales Slide

Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%. The Janney survey also finds that McDonald’s operators […]

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