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McFrench Launch ‘American Winter’ Promo

McFrench Launch ‘American Winter’ Promo

American-themed menu promotions are staples of McDonald’s and Burger King marketing in Europe, but McDonald’s France has gone one better, giving new meaning to seasonal menu promotions with “American Winter,” a five-item LTO. This latest American-promotion nod comes while McDonald’s Italy is running its Great Tastes of America menu (with star-shaped burgers named for Texas, […]

The Works Launches Rockstar Burgers

The Works Launches Rockstar Burgers

Canadian chain The Works Gourmet Burger Bistro didn’t get the 2013 memo that multi-item promotional menus were over. Burger King and others quit doing seasonal menus then but The Works keeps launching series after series of wild burgers. With its three-burger “Get Stuff’d” LTO menu (including the now-famous candy-filled Reece PBC burger) just concluded, The […]

The Force is Strong With These Burgers

The Force is Strong With These Burgers

It’s the end of the week and the beginning of the box office reign of “Star Wars: The Force Awakens,” which opens today. The film is expected to gross upwards of $200 million this weekend alone, which makes it an appealing promotional partner for burger bars. A few are showcasing their excitement about the film […]

McDonald’s Readies NFL-Themed Game

McDonald’s Readies NFL-Themed Game

McDonald’s will leverage its NFL sponsorship to promote core menu items when it launches its new Game Time Gold peel-and-win game on November 3. Game pieces will be included on packaging for McMuffin sandwiches (except Sausage McMuffins) or biscuit sandwiches (except Sausage Biscuits), hash browns, large fries, BigMac, Filet-O-Fish, medium fountain beverages, 10-piece Chicken McNuggets […]

Fall Menus: Burgers, Brats and Schnitzel

Fall Menus: Burgers, Brats and Schnitzel

October still is a week out but fall fest menus are rolling out already, including Shake Shack’s 10th annual Shacktoberfest, which runs Friday (9/25) through October 4, The limited-time menu (at all U.S. locations) is a bratfest: Bacon Cheddar Brat Burger (shown at r.): Burger topped with a flat-top-griddled Schaller & Weber bacon Cheddar bratwurst, […]

Burger King Plans McWhopperless Peace Day

Burger King Plans McWhopperless Peace Day

Would that governments were as tenacious about promoting peace as is Burger King. Rebuffed by McDonald’s, Burger King has accepted the overtures from others and has announced that its Peace Day Burger will be offered for on Sept. 21, 2015, only in an Atlanta pop-up restaurant. A total of 1,500 Peace Day Burgers will be […]

McDonald’s Opens ‘Restaurant M’ in Japan

McDonald’s Opens ‘Restaurant M’ in Japan

McDonald’s hopes to boost its image in Japan with a one-day pop-up restaurant. On July 27 in one Tokyo restaurant, the chain will feature its new Fresh Mac LTO line at a white-tablecloth sit-down meal for 20 people. The venue is being called “Restaurant M.” As reported by Kotaku (source of the photo below) and […]

Four Burger Promos for Summer

Four Burger Promos for Summer

It can be as difficult to develop a truly new burger promotion as it is to create a new burger. But here are four promotions for July that caught my attention because they’re different and because they share the love for burgers that infuses this site. Maybe there’s an idea here adaptable for your burger […]

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