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Pricing Lifts Red Robin Q3

Pricing Lifts Red Robin Q3

Higher menu prices helped Red Robin Gourmet Burgers report for Q3. The chain reported a 3.5% in same-store sales for the 12 weeks ended Oct. 4, 2015. That gain was comprised of a 3.6% increase in the average check (2.2% from price; 1.4% from menu mix shifts) offset by a 0.1% decline in customer traffic. […]

Sides Prove Profitable Check Builders

Sides Prove Profitable Check Builders

If the goal is to increase average checks, a popular means to that end for quick-service restaurants recently has been to bundle fries and a beverage with a burger to ensure that high-margin sides are purchased. An example is Wendy’s new “4 for $4 Meal”: Jr. Bacon Cheeseburger, four chicken nuggets, small fries and a […]

Has Carl’s Jr. Shattered the $5 Burger Ceiling?

Has Carl’s Jr. Shattered the $5 Burger Ceiling?

Carl’s Jr. tomorrow (May 20) introduces its Most American Thickburger and most eyes will be on TV spokesmodel Samantha Hoopes or the burger’s unusual combination of a third-pound Angus beef patty topped with a split hot dog and potato chips. But what quick-service restaurant operators see is a test of consumer resistance to higher pricing. […]

Qdoba’s Gamble on All-Inclusive Pricing

Qdoba’s Gamble on All-Inclusive Pricing

How do you set your brand apart in a tough, competitive marketplace? Mexican fast-casual chain Qdoba is finding that the concept “No charge” can help. It’s a discovery from which burger concepts that charge for add-ons also can learn. Last month, the chain, owned by Jack in the Box, announced a new simplified pricing structure. […]

Wendy’s Rebalances its Menu Marketing

Wendy’s Rebalances its Menu Marketing

Wendy’s said it is refining its marketing strategy in light of Q3 results that show it lost its “high-low” pricing balance. For the quarter, Wendy’s reported a 2% increase in same-store sales at company-owned units and just a 0.5% increase at franchised stores (which for 85% of its system). That 2% increase was a problematic […]

Playing Chicken: Burger King Cuts Nuggets Price

Playing Chicken: Burger King Cuts Nuggets Price

Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus. The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third […]

Red Robin: Marketing Errors Hurt Sales

Red Robin: Marketing Errors Hurt Sales

Red Robin Gourmet Burgers’ management stepped up and took responsibility for disappointing Q2 results. CEO Steve Carley said a number of factors contributed to the results but said the biggest contributor was that its “marketing strategy fell short” this summer. For the quarter ended July 14, 2014, the chain reported a 7.5% increase in revenues […]

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

It may be a sign of the troubles and doubts that have beset McDonald’s that its desire for a noteworthy jalapeňo burger has been scaled back to the new $2 Jalapeňo Double burger. This addition to the Dollar Menu & More has been spreading to McDonald’s menus across the South and seems destined to be proclaimed […]