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McDonald’s Operators: Time for Reinvention?

The surveys of McDonald’s franchisees conducted regularly by Janney Montgomery Scott analyst Mark Kalinowski usually produce gripes about corporate management’s handling of marketing, menu and internal communications. But the latest survey, released this week, also includes a few expressions of doubt about that brand itself that are unusual. Given that McDonald’s U.S. sales were down […]

Burger King Revamps Store Auditing Program

Burger King has revamped its store-evaluation process as part of a continuing effort to improve operations. A new program—Restaurant Excellence Visit (REV)—separates the Operations Coach and Auditor functions, engaging an independent outside firm to handle store-operations audits. During today’s Q1 earnings call, Burger King North America President Alex Macedo told analysts that the change “allows […]

McDonald’s Gets Serious About 24/7

If it sometimes seems that McDonald’s has grown so large that it owns the sun, the moon and the stars, well, it’s so. Last month, McDonald’s Corp. filed separate federal trademark applications for the moon/stars and sun depictions that, back to back, form the logo for its 24-hour operations. The chain is beginning to incorporate […]