McDonald’s posted detailed calorie information nationally in 2012.
Overloading consumers’ brains with nutrition information may not be the way to keep them from overloading their plates.
A new study of McDonald’s patron’s food-purchasing behavior finds that providing information about recommended calorie intake coupled with posted calorie information not only doesn’t reduce calorie intake, there […]
Introduction of the Premium McWrap has given McDonald’s image a positive spike among self-described healthy fast-food eaters, according to ongoing research by YouGov BrandIndex. Beginning in mid-March when word spread that McWrap was coming through the beginning of April after its rollout, McDonald’s brand image rose to 44 on March 29 on the YouGov BrandIndex […]
When I forecast last November that 2013 would be the “Year of the Bun,” I had pretzel buns, ciabatta and such in mind. But increasingly this also is being the year of the gluten-free bun as more and more burger shops adapt to the approximately 1% of consumers who have Celiac disease. For many that […]
Burger King’s Australian affiliate, Hungry Jack’s, matched rival McDonald’s decision to add calorie information on menu boards and then raised the ante. By the end of October, Hungry Jack’s will offer a raw-veggie side-dish option.
HJ’s Salad Stix cup will contain sliced broccoli, carrot, celery and bell pepper with the option of hummus dip alongside […]
“Just because” is the tagline for advertising announcing the return of the Kiwi Burger to McDonald’s menu in New Zealand. The casual tone is apt because this burger—which isn’t made from the flightless bird but does top its beef patty with a slice of beet and a cooked egg—has been popping on […]
[7/27 Update: Watch this UK spot featuring giant Happy Meal boxes and a Dave Clark Five soundtrack.] McDonald’s Corp. today announced a new commitment to improving the healthfulness of its Happy Meals just weeks after declining to join Burger King and other chains in the National Restaurant Association’s similarly targeted Kids LiveWell program.