Home » Archives by category » Mini Burgers
McTasters: McDonald’s Next Small Thing

McTasters: McDonald’s Next Small Thing

McDonald’s Canada continues its leadership in small thinking with its introduction of a two-item line of McTasters, a mini burger and mini chicken sandwich priced at $2.99 each. This gives Canada an alternative to the McPick 2 for $2 value platform now playing in U.S. McDonald’s. First reported by GrubGrade, the mini sandwiches come in […]

Mini Burgers Return From Culinary Exile

Mini Burgers Return From Culinary Exile

Loved then shunned, mini burgers are returning to national-chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus. Burger King pioneered the trend in early 2009 with its Burger Shots. Steak ‘n Shake countered […]

Arby’s Reviving the Mini Sandwich

Arby’s Reviving the Mini Sandwich


With value positioning the dominant marketing strategy of the moment and snack occasions a top target, Arby’s is planning to revive the value-priced mini sandwich. Next month the chain will make a new three-item line of Mighty Minis sandwiches a local-option LTO for operators in select markets around the country, the company confirmed. The line […]

Monday Meeting: Still More Burgers to Come

Tips and tidbits for September’s final week: ۞ Watch for Jack in the Box to introduce a new cheeseburger value menu this week, perhaps reviving the $4.99 All-American Jack deal it offered around this year’s Super Bowl in February.  ۞ Casual-dining chain Max & Erma’s is testing four new burgers, including the Greek-influenced Athena and […]

Burger King’s Serving Up Soft-Serve

Burger King’s announced short-term strategy is to battle soft sales with soft-serve ice cream.  The company announced that systemwide North American same-store sales dropped 5.3% during the quarter ended June 30, 2011. Comp sales were up 6.8% in South America, where the chain’s new owners (and its new global Chief Marketing Officer Flavia Faugeres) hail from, and […]

Monday Meeting: Minis Return to Burger King


A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them.  First introduced in 1987 as Burger Bundles, they resurfaced in 1990 as […]

Burger King Readies Mini Spam Burger for Japan


Burger King swings from excess to dainty with the upcoming introduction of mini burgers in Japan. Following its April limited-time offer— the 1,100+ calorie Meat Monster—the chain will be offering 2.4-inch minis called BK Bites, including one with Spam luncheon meat. The promotion begins June 20. These mini burgers appear to be like the BK […]

McDonald’s Readies France’s Answer to Angus

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef. Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” (Little Pleasures) snack line on Feb. […]

Page 1 of 6123Next ›Last »