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McDonald’s Turns a Corner with New Prototype

McDonald’s Turns a Corner with New Prototype

McDonald’s has converted one of its McCafé units in Sydney, Australia, to “The Corner,” a trial cafe brand that foods such as Moroccan chicken breast, chipotle pulled pork, brown rice and lentils. Protein & Rice Boxes are assembled Chipotle-style with chutney or chimichurri sauce. Baristas serve up coffee drinks. Craft sodas in flavors such as […]

McDonald’s to Cut Menu Next Month

McDonald’s to Cut Menu Next Month

Eleven months after former McDonald’s Corp. COO Tim Fenton conceded, “We stumbled a little bit last year with too many new products, too fast and created a lot of complexity,” the chain finally is going to address its bloated menu, tossing out a few items. During an investor conference this week, McDonald’s executives reportedly said […]

Innovation on the Menu for McDonald’s

Innovation on the Menu for McDonald’s

McDonald’s is renewing its push to foster innovation as the way to build its QSR sales leadership in a slow-growth restaurant marketplace. The result of that push may be significant developments in food, store operations and technology. The focus on continued innovation was a recurring theme during the company’s two-day “Open Doors” event for journalists […]

Can the CBO Revive McDonald’s Sales?

It’s all about market share, says McDonald’s CEO Don Thompson, and the chain plans to improve share by emphasizing the “entry level” Dollar Menu, Daily Double and Bacon McDouble burgers while encouraging trade-up to premium-price items such as its new pair of CBO (Cheddar Bacon Onion) Angus and chicken sandwiches. Thompson promised that the CBO […]

McDonald’s Announces Olympics Menu

Despite earlier promises that its London Olympics-sites menu would be the broadest it ever has assembled for the Games, athletes, press and spectators will find a menu that’s so narrow and safe as to be a bit of a gold-medal disappointment. There may be a 9,843-square-foot McDonald’s (its largest) at the Games, but the menu […]

Summer Magic: Burger King Rolls Out BBQ Menu

Burger King’s newfound ambitiousness continues to surprise. The chain announced a new summer menu that includes not just the rollout of the Carolina BBQ Whopper as predicted here earlier this week, but a rolling series of limited-time items that includes all of the products it had tested earlier this year in Nashville, including the much […]

Monday Meeting: Bubble Tea, BBQ and Taste

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Is there a more curious cross-cultural mashup than an American fast-food chain hawking a Taiwanese beverage in Germany? Meet “Chan McTi” a Chinese character who may cross the border into caricature as he introduces bubble tea—tea with tapioca pearls—to McCafé in Germany. In his lemon-lime suit, Chan’s antic energy will make you wonder what’s really […]

Starbucks to McCafé: Not So Fast

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Starbucks’ $100 million acquisition of San Francisco-based Bay Bread LLC and its La Boulange bakery brand speeds the transformation of its coffee shops into bakery/cafes. As such, many observers see Starbucks looking to take share from top bakery/cafe brand Panera Bread. But Starbucks may also be moving to blunt the rapid growth of McCafé. Coffee […]