Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Asiago Veggie Burger with Kale Parmesan Caesar Salad shown below!

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Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Dry Aged Cherrywood Beer Burger recipe for May.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s to Add Sirloin Third Pound Burgers

Responding to suggestions from consumers and analysts that it add something bold to its menu, McDonald’s announced it will bring back third-pound burgers. This time, however, the line is called Sirloin Third Pound burgers and the chain says it will be in stores later this month (nationwide by May 11) and available until the end […]

April Begins with Cricket Shakes and Kale Burgers

The Wayback Burgers chain’s announcement that it would begin offering a ‘High-Protein Cricket Shake” began as an April Fools hoax but it may become a reality thanks to unexpected consumer interest.

The Cheshire, Conn.-based announced at the beginning of the week that a blend of “premium vanilla ice cream, chocolate syrup and high protein cricket […]

McDonald’s Readies Artisan Grilled Chicken

The new-and-improved Artisan Grilled Chicken sandwich already is included on the McDonald’s USA website’s food lineup, suggesting that it is going to be introduced nationally and soon.

McDonald’s Artisan Grilled Chicken

The seasoned “better chicken” patty was first tipped earlier this month in a client report from Janney Montgomery Scott analyst Mark Kalinowski. Blog […]

Burger King Chicken Fries Return Permanently

Burger King announces today that it is making its Chicken Fries item a permanent menu item. But it’s not a response to beef prices, the chain says.

In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and nothing about […]

Restaurant Ad Spending Stalls in 2014

After four years of solid growth in ad spending that outpaced other businesses, the restaurant industry pulled back in 2014. The change reflects major chains’ decisions to slow the pace of new menu item introductions as they simplify operations. It also may have resulted from shifting advertising dollars to digital media.

Last year, restaurants spent […]

McDonald’s at the Crossroads. Again.

On Sunday (March 1), Don Thompson officially steps down as president and CEO of McDonald’s Corp. after two-and-half years. Steve Easterbrook, previously corporate senior executive vice president and global chief brand officer, takes over and mercifully gets to shorten his title.

McDonald’s is leaking customers, not just dollars.

The 10-K annual report […]

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.

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