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Sonic Squares its Shakes

Sonic Squares its Shakes

Burger concepts are showing up in the most unexpected places. McDonald’s has become a fixture (and sponsor) at the SXSW Interactive Media gathering in Austin, Texas. Now Sonic Drive-In is preparing something special for the Coachella Valley Music and Arts Festival in Indio, Calif. (April 15-17 & 22-24). On April 16 at Base Camp, an […]

Burger of the Month Specials: April ’16

Burger of the Month Specials: April ’16

I’m not certain March went out like a lion (does the Angriest Whopper count?), but April definitely has come in like a lamb (burger). They’re everywhere on this month’s list of 60+ specials, and they look great. Instead of bowing to tradition and going Greek, the Burger Lounge chain is topping its grass-fed lamb patty […]

Fool’s Gold

Fool’s Gold

I’m starting this week where the last left off, with a quick roundup of the best April Fool’s Day gags. These always succeed best when they’re just possible, when if only a small part of you is taken in. That so many were about menu products or services shows how many far-fetched but real examples […]

Holiday Inn Emerges as Burger Player

Holiday Inn Emerges as Burger Player

Several elements are notable about the burger bar called Burger Theory that opened this month in Phoenix. One is that the restaurant is not just part of a new Holiday Inn complex; the concept is owned by Holiday Inn, a unit of InterContinental Hotels Group. And perhaps because it is sited within a Holiday Inn […]

Burger King Trying Red-Bun Whopper

Burger King Trying Red-Bun Whopper

Burger King tomorrow unveils the Angriest Whopper burger, distinguished by a bright red bun. The LTO burger is topped with thick-cut bacon, American cheese, iceberg lettuce, tomatoes, crispy onion petals, jalapeños, mayo and spicy Angry Sauce. The Angriest Whopper is priced at $5.49 alone or $7.49 in a drink/side combo. Like the black-bun A.1. Halloween […]

McD’s Trademarks ‘Simpler the Better’

McD’s Trademarks ‘Simpler the Better’

After a year of restructuring and streamlining, McDonald’s has a new mantra for its initiative. The company on March 10 filed a U.S. trademark registration for the phrase “The Simpler the Better.” But it’s not saying what plans it has for this adage. A company spokesperson told BurgerBusiness.com, “We routinely file intent-to-use trademark applications as […]

McDonald’s Testing ‘Signature Crafted’ Burgers

McDonald’s Testing ‘Signature Crafted’ Burgers

BurgerBusiness.com reported exclusively in December that McDonald’s Corp. had trademarked the name “Signature Crafted.” Now the company is testing yet another version of its build-your-own platform under that name in western Washington State. Signature Crafted Recipes” is really just the latest name for what has been tested previously under the “TasteCrafted” and “Chef Crafted Flavors” […]

Red Robin Crafts Catch-Up Strategies

Red Robin Crafts Catch-Up Strategies

Red Robin Gourmet Burgers & Brews calls its ongoing remodeling effort a “Brand Transformation,” but the transformation is encountering a few negative side effects. For Q4, the chain reported a 4.6% decline in customers, which a 2.6% increase in average check (1.9% from price) couldn’t cover, resulting in a 2% decrease in same-store sales for […]