Responding to suggestions from consumers and analysts that it add something bold to its menu, McDonald’s announced it will bring back third-pound burgers. This time, however, the line is called Sirloin Third Pound burgers and the chain says it will be in stores later this month (nationwide by May 11) and available until the end […]
The Wayback Burgers chain’s announcement that it would begin offering a ‘High-Protein Cricket Shake” began as an April Fools hoax but it may become a reality thanks to unexpected consumer interest.
The Cheshire, Conn.-based announced at the beginning of the week that a blend of “premium vanilla ice cream, chocolate syrup and high protein cricket […]
The new-and-improved Artisan Grilled Chicken sandwich already is included on the McDonald’s USA website’s food lineup, suggesting that it is going to be introduced nationally and soon.
McDonald’s Artisan Grilled Chicken
The seasoned “better chicken” patty was first tipped earlier this month in a client report from Janney Montgomery Scott analyst Mark Kalinowski. Blog […]
Burger King announces today that it is making its Chicken Fries item a permanent menu item. But it’s not a response to beef prices, the chain says.
In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and nothing about […]
After four years of solid growth in ad spending that outpaced other businesses, the restaurant industry pulled back in 2014. The change reflects major chains’ decisions to slow the pace of new menu item introductions as they simplify operations. It also may have resulted from shifting advertising dollars to digital media.
Last year, restaurants spent […]
On Sunday (March 1), Don Thompson officially steps down as president and CEO of McDonald’s Corp. after two-and-half years. Steve Easterbrook, previously corporate senior executive vice president and global chief brand officer, takes over and mercifully gets to shorten his title.
McDonald’s is leaking customers, not just dollars.
The 10-K annual report […]
McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]