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Burger King Trying Red-Bun Whopper

Burger King Trying Red-Bun Whopper

Burger King tomorrow unveils the Angriest Whopper burger, distinguished by a bright red bun. The LTO burger is topped with thick-cut bacon, American cheese, iceberg lettuce, tomatoes, crispy onion petals, jalapeños, mayo and spicy Angry Sauce. The Angriest Whopper is priced at $5.49 alone or $7.49 in a drink/side combo. Like the black-bun A.1. Halloween […]

McD’s Trademarks ‘Simpler the Better’

McD’s Trademarks ‘Simpler the Better’

After a year of restructuring and streamlining, McDonald’s has a new mantra for its initiative. The company on March 10 filed a U.S. trademark registration for the phrase “The Simpler the Better.” But it’s not saying what plans it has for this adage. A company spokesperson told BurgerBusiness.com, “We routinely file intent-to-use trademark applications as […]

McDonald’s Testing ‘Signature Crafted’ Burgers

McDonald’s Testing ‘Signature Crafted’ Burgers

BurgerBusiness.com reported exclusively in December that McDonald’s Corp. had trademarked the name “Signature Crafted.” Now the company is testing yet another version of its build-your-own platform under that name in western Washington State. Signature Crafted Recipes” is really just the latest name for what has been tested previously under the “TasteCrafted” and “Chef Crafted Flavors” […]

Red Robin Crafts Catch-Up Strategies

Red Robin Crafts Catch-Up Strategies

Red Robin Gourmet Burgers & Brews calls its ongoing remodeling effort a “Brand Transformation,” but the transformation is encountering a few negative side effects. For Q4, the chain reported a 4.6% decline in customers, which a 2.6% increase in average check (1.9% from price) couldn’t cover, resulting in a 2% decrease in same-store sales for […]

How to Make Valentine’s Day a Burger Day

How to Make Valentine’s Day a Burger Day

You build a business with great ideas plus the courage to act on them. Valentine’s Day is a traditionally strong day for restaurants, but not necessarily for burger joints. Owner Sam Glynn and his team at Chomp Kitchen and Drinks in Warren, R.I., refused to accept conventional wisdom or conventional promotions. Thus was born the […]

McDonald’s Hot Menu Item: Big Mac Sauce

McDonald’s Hot Menu Item: Big Mac Sauce

Face it, what makes the Big Mac special is the sauce, not the two all-beef patties, lettuce, etc. And as the Big Mac approaches its 50th anniversary next year, McDonald’s is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In the UK, the chain has […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

McDonald’s Trademarks ‘Signature Crafted’

McDonald’s Trademarks ‘Signature Crafted’

McDonald’s has added “Signature Crafted” to its portfolio of available terms for upscale burgers, a group that already included “Chef Crafted” and “TasteCrafted.” The chain filed a federal trademark registration for “Signature Crafted” on Dec. 9, 2015. “TasteCrafted” was first used by McDonald’s in April 2015 for a customization platform smaller in scope than the […]