Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Burger King Chicken Fries Return Permanently

Burger King announces today that it is making its Chicken Fries item a permanent menu item. But it’s not a response to beef prices, the chain says.

In an interview, Chief Marketing Officer Eric Hirschhorn told BurgerBusiness.com that the decision to bring Chicken Fries back for good was all about consumer demand and nothing about […]

Restaurant Ad Spending Stalls in 2014

After four years of solid growth in ad spending that outpaced other businesses, the restaurant industry pulled back in 2014. The change reflects major chains’ decisions to slow the pace of new menu item introductions as they simplify operations. It also may have resulted from shifting advertising dollars to digital media.

Last year, restaurants spent […]

McDonald’s at the Crossroads. Again.

On Sunday (March 1), Don Thompson officially steps down as president and CEO of McDonald’s Corp. after two-and-half years. Steve Easterbrook, previously corporate senior executive vice president and global chief brand officer, takes over and mercifully gets to shorten his title.

McDonald’s is leaking customers, not just dollars.

The 10-K annual report […]

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.

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Valentine’s Day Celebration Burgers

Valentine’s Day is Saturday, of course, and many burger joints have put together themed promotions for the day (I like Zinburger’s “Four Shades of Grape” wine flights). But I like the places that have concocted special burgers for the occasion. Some examples:

Rockit Burger Bar

At Rockit Burger Bar in Chicago, Chef Amanda Downing […]

Burger King Spices Up as Fish Gets Current

Burger King next week will introduce a spiced-up version of its core fish sandwich, making it just the latest burger chain to gussie up their fish dish for Lent, which spans Feb. 18 to April 4 this year.

BK Spicy Big Fish

Many QSRs have changed menu-marketing strategies to focus on core menu items […]

The Rise of the Frickle

Long dill pickle slices have been something of a signature on burgers served at Canada’s Harvey’s chain. But now its customers have a new topping/side option: deep-fried dill pickle spears.

Sometimes called “frickles,” deep-fried pickles aren’t new, especially on Southern and Low country menus where they’ve long been favorites. Now they’re appearing more often on […]