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How to Make Valentine’s Day a Burger Day

How to Make Valentine’s Day a Burger Day

You build a business with great ideas plus the courage to act on them. Valentine’s Day is a traditionally strong day for restaurants, but not necessarily for burger joints. Owner Sam Glynn and his team at Chomp Kitchen and Drinks in Warren, R.I., refused to accept conventional wisdom or conventional promotions. Thus was born the […]

McDonald’s Hot Menu Item: Big Mac Sauce

McDonald’s Hot Menu Item: Big Mac Sauce

Face it, what makes the Big Mac special is the sauce, not the two all-beef patties, lettuce, etc. And as the Big Mac approaches its 50th anniversary next year, McDonald’s is treating its Big Mac Sauce as a very valuable commodity in promotions in the UK and in Australia. In the UK, the chain has […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

McDonald’s Trademarks ‘Signature Crafted’

McDonald’s Trademarks ‘Signature Crafted’

McDonald’s has added “Signature Crafted” to its portfolio of available terms for upscale burgers, a group that already included “Chef Crafted” and “TasteCrafted.” The chain filed a federal trademark registration for “Signature Crafted” on Dec. 9, 2015. “TasteCrafted” was first used by McDonald’s in April 2015 for a customization platform smaller in scope than the […]

The QSR Burger Price Ceiling Rises to $6

The QSR Burger Price Ceiling Rises to $6

Carl’s Jr./Hardee’s introduction this week of their $5.59 Steakhouse Thickburger makes official the demise of $5 as the burger price ceiling above which quick-service chains fear customers will not go. So $6 is the new $5, and even that line already has been crossed at least one chain. In 2001, Carl’s Jr. introduced the “Six […]

Burger Logos 3: International Edition

Burger Logos 3: International Edition

Burgers have gone far beyond being all-American fare to become a universal culinary language. Where that language is spoken best is the burger bar, and that, too, has become a global phenomenon. In 2012 and in 2013, BurgerBusiness.com collected interesting burger-bar logos, primarily from the U.S. This time the spotlight is on a few of […]

The Week’s Most Intriguing Burgers 11/13

The Week’s Most Intriguing Burgers 11/13

Creativity isn’t taking a holiday. In addition to the nearly two-dozen Thanksgiving-themed burgers spotlighted in the November Burger of the Month roundup, interesting holiday burger builds are now out from Umami and Bad Daddy’s. Haché and Handmade Burgers promise to unveil holiday burgers very soon. And there isn’t a burger here that doesn’t sport at […]

McDonald’s Burger’s 280 Channels of Hype

McDonald’s Burger’s 280 Channels of Hype

Digital media are still new enough, still being played with and explored, that some of what’s created with them is done, well, just because we can. That seems a good explanation for McDonald’s France’s creation of a multi-channel Internet site, “280.tv” to promote a burger LTO. Introduced in 2001, Le 280 burger takes its name […]

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