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15 Test Foods We’re Still Waiting For

15 Test Foods We’re Still Waiting For

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and […]

Exclusive: National/Local McPick 2 Coming

Exclusive: National/Local McPick 2 Coming

McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and 10-piece Chicken McNuggets. One new […]

The Week’s Most Intriguing Burgers 4/29

The Week’s Most Intriguing Burgers 4/29

Spring brings out the best in burger chefs, as evidenced by this week’s collection of notables. Green Street Local, which just opened earlier this month, gives a fresh spin to a brunch burger. Roam in San Francisco goes heavy on green herbs. And Chef April Bloomfield’s Ramp Burger at Salvation Burger looks as good as […]

McDonald’s France Tries ‘NY Street Food’

McDonald’s France Tries ‘NY Street Food’

McDonald’s European operations have a longstanding crush on New York City. The NYCrispy burger arrived in Spain in 2009. In 2010, its Czech stores were featuring burgers named for city boroughs like the Brooklyn Classic and McDonald’s Germany had cupcakes named for SoHo, Chelsea and other neighborhoods. That same year, the Czech operators introduced the […]

McDonald’s Takes Taste Test to Asia

McDonald’s Takes Taste Test to Asia

McDonald’s is using familiar American marketing tactics to introduce a very American new menu item in Hong Kong. The product is a “Pulled Chicken Burger”: shredded chicken meat mixed with tandoori sauce, green and red cabbage and carrot, topped with a deep-fried onion ring and served on a bakery-style bun. Pulled chicken being an unfamiliar […]

Ruby Tuesday Tables Technology

Ruby Tuesday Tables Technology

Ruby Tuesday remains committed to social media but it has given up on tabletop media. And it has found, once again that burgers sell. The Maryville, Tenn.-based casual-dining chain reported disappointing results for its Q3 ended Mach 1, 2016: same-store sales declined 3.1% and restaurant-level margins decreased by 10 basis points. Chairman, president and CEO […]

Sonic Squares its Shakes

Sonic Squares its Shakes

Burger concepts are showing up in the most unexpected places. McDonald’s has become a fixture (and sponsor) at the SXSW Interactive Media gathering in Austin, Texas. Now Sonic Drive-In is preparing something special for the Coachella Valley Music and Arts Festival in Indio, Calif. (April 15-17 & 22-24). On April 16 at Base Camp, an […]

Burger of the Month Specials: April ’16

Burger of the Month Specials: April ’16

I’m not certain March went out like a lion (does the Angriest Whopper count?), but April definitely has come in like a lamb (burger). They’re everywhere on this month’s list of 60+ specials, and they look great. Instead of bowing to tradition and going Greek, the Burger Lounge chain is topping its grass-fed lamb patty […]

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