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Whopperrito Is Latest Burger King LTO

Whopperrito Is Latest Burger King LTO

Burger King last week said it would continue with its strategy of impactful menu additions despite weak Q2 U.S. sales and here’s the proof: The chain on Aug. 15 will introduced nationally its burger-burrito hybrid, the Whopperito. The Whopperrito uses the same ground beef as Burger King’s burgers, but seasoned with what the company calls […]

Chipotle Confirms Burger Opening

Chipotle Confirms Burger Opening

Chipotle Mexican Grill will enter the burger market this fall with a limited-menu concept called Tasty Made, a name it had trademarked earlier this year. The company has made no secret of its interest in expanding its model beyond Mexican and pizza into burgers. The question was whether Chipotle’s food-safety problems that have depressed its […]

Trendspotting 2016’s New Burger Joints

Trendspotting 2016’s New Burger Joints

Two words recur with many of the burger joints that opened during the first half of 2016: “classic” and “quality.” There is a noticeable simplicity to many of the Class of 2016 burger startups. While fancifully named, multi-topping burgers still can be found (see Crusade Burger Bar below), many are featuring “classic” burgers, often using […]

BK’s 2 for $10; The Counter’s New Menu

BK’s 2 for $10; The Counter’s New Menu

Burger King today responded to McDonald’s “McPick 2 for $5” with a new set of numbers to the burger-chain discount game. Its new “2 for $10 Whopper Meal” deal offers two quarter-pound Whopper burgers, two small fries and two small drinks for one bundled price. But will consumers see two three-item meals as better than […]

15 Test Foods We’re Still Waiting For

15 Test Foods We’re Still Waiting For

The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is testing fresh ground beef and […]

Exclusive: National/Local McPick 2 Coming

Exclusive: National/Local McPick 2 Coming

McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and 10-piece Chicken McNuggets. One new […]

The Week’s Most Intriguing Burgers 4/29

The Week’s Most Intriguing Burgers 4/29

Spring brings out the best in burger chefs, as evidenced by this week’s collection of notables. Green Street Local, which just opened earlier this month, gives a fresh spin to a brunch burger. Roam in San Francisco goes heavy on green herbs. And Chef April Bloomfield’s Ramp Burger at Salvation Burger looks as good as […]

McDonald’s France Tries ‘NY Street Food’

McDonald’s France Tries ‘NY Street Food’

McDonald’s European operations have a longstanding crush on New York City. The NYCrispy burger arrived in Spain in 2009. In 2010, its Czech stores were featuring burgers named for city boroughs like the Brooklyn Classic and McDonald’s Germany had cupcakes named for SoHo, Chelsea and other neighborhoods. That same year, the Czech operators introduced the […]

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