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Harvey’s Revamps Beverages Menu

Harvey’s Revamps Beverages Menu

Canadian burger chain Harvey’s today addresses the one gap in its reputation for invention and variety by launching a new frozen-beverages menu and summer-long value offer across all beverages. The “Summer Drink Deals” initiative introduces smoothies, slushies, frozen lemonades and iced cappuccinos in a variety of flavors and at 99¢ and $1.99 promotional pricing. “This […]

Burger King Trying Red-Bun Whopper

Burger King Trying Red-Bun Whopper

Burger King tomorrow unveils the Angriest Whopper burger, distinguished by a bright red bun. The LTO burger is topped with thick-cut bacon, American cheese, iceberg lettuce, tomatoes, crispy onion petals, jalapeños, mayo and spicy Angry Sauce. The Angriest Whopper is priced at $5.49 alone or $7.49 in a drink/side combo. Like the black-bun A.1. Halloween […]

Sonic Wins With ‘VLTOs’; Revamping Burgers

Sonic Wins With ‘VLTOs’; Revamping Burgers

Sonic Drive-Ins reported sales that vindicated its targeted daypart marketing strategy. At the same time, the company said it soon will make improvements in the menu category it has ignored for the past year: burgers. For its fiscal year ended Aug. 31, 2015, Sonic reported a 7.3% increase in same-store sales (7.3% for its 3,139 […]

Yes, Burger King Plans a Black Whopper

Yes, Burger King Plans a Black Whopper

Burger King has responded to my Sept. 15 post and request for comment on the report it’s planning a black Whopper for Halloween. And yes, by golly, it is. On Monday the chain is announcing the launch of the A.1. Halloween Whopper. The chain says this limited-time burger is inspired by the black Kuro burger […]

Red Robin Fashions Trendy Fall Lineup

Red Robin Fashions Trendy Fall Lineup

Red Robin Gourmet Burgers again adds a seasonal burger for fall, but this year it also taps into two hot menu trends: topping burgers with hot dogs or sausage, and dressing up fries into entrée-size creations. Through Nov. 1, Red Robin puts a new item in its premium-price Finest burger lineup: the ÜberBurger. Carrying a […]

Jack Shifting From LTOs to Core Menu

Jack Shifting From LTOs to Core Menu

The headline Jack in the Box Chairman-CEO Lenny Comma offered during Thursday’s Q3 earnings call was insightful but too long to use: “So the headline is, ‘LTOs drove [Jack’s] success in the past; in the future, core menu items should drive sales with LTOs as the gravy.’” Jack’s Q3 numbers were impressive: a 5.5% jump […]

McDonald’s Expands UK Table Service Test

McDonald’s Expands UK Table Service Test

McDonald’s is offering table service in one Manchester restaurant, will offer it soon in 11 more restaurants and could roll it out across its 1,250 UK locations if the service style is well received, The Guardian reports. “We have listened to customer feedback and to meet their evolving expectations we are significantly investing in our […]

Roy Rogers Takes a Customization Break

Roy Rogers Takes a Customization Break

While other burger chains scramble to expand customization, Roy Rogers has been there and done that for more than 40 years so it occasionally moves in the other direction. The 50-store Mid-Atlantic chain is reviving its Tumbleweed Burger as a limited-time special that doesn’t need a stop at Roy’s iconic Fixin’s Bar, where diners have […]

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