Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Roy Rogers Takes a Customization Break

Rou_TumbleweedFeature

While other burger chains scramble to expand customization, Roy Rogers has been there and done that for more than 40 years so it occasionally moves in the other direction. The 50-store Mid-Atlantic chain is reviving its Tumbleweed Burger as a limited-time special that doesn’t need a stop at Roy’s iconic Fixin’s Bar, where diners have […]

McDonald’s Takes Shaker Idea to McNuggets

It took a while for the light to come on, but in its Northern Nevada locations McDonald’s is testing its Shakin’ Flavor idea with its iconic Chicken McNuggets as well as with its fries.

Shake Shake Fries are staples at McDonald’s in Asia, shown here in an Indian version.

The idea of putting fries […]

The Inevitable ’50 Shades of Meat’ Burger

Are we losing our burger mojo? America used to be on the cutting edge of novelty burgers, yet here comes a second UK burger playing off the awful “Fifty Shades of Grey” buzz. The Custom House in Barnstaple, North Devon, last month offered up the “15 Shades of Bacon” burger. The £15 ($23) tab got […]

Burger King Spices Up as Fish Gets Current

Burger King next week will introduce a spiced-up version of its core fish sandwich, making it just the latest burger chain to gussie up their fish dish for Lent, which spans Feb. 18 to April 4 this year.

BK Spicy Big Fish

Many QSRs have changed menu-marketing strategies to focus on core menu items […]

McDonald’s Taking Japan to Hawaii

What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.

McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July […]

Wendy’s Refocusing on Its Core

Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items.

Wendy’s Bacon & Blue on Brioche

During Investor Day presentations at its headquarters, Brolick said […]

Wendy’s Updates Bacon and Blue Burger

Five years ago Wendy’s was the first national chain to add a blue-cheese-topped burger when it introduced the Bacon & Blue. Now it updates the idea with the Bacon and Blue on Brioche burger, which joins its menu this week.

The build includes crumbled Wisconsin blue cheese, three strips of applewood-smoked bacon, spring mix and […]

One Burger Bar’s Burger Breakout

Wannaburger is a neat, very smartly designed burger shop on Queensferry Street in Edinburgh, Scotland. Last year it sold a very respectable 100,000 burgers and they’ve provided a pie chart that breaks out what sold. I find it fascinating.

Two numbers that stand out first for me are 8% of orders that were plain hamburgers; […]