In announcing disappointing sales for February this week, McDonald’s Corp. said its near-term goal is to “reassert McDonald’s as a modern, progressive burger company.” What does that mean? In Switzerland, at least, it means positioning McDonald’s as an upscale, better-burger competitor with chef-created menu items available nowhere else.
The Classic, by René Schudel
It took a while for the light to come on, but in its Northern Nevada locations McDonald’s is testing its Shakin’ Flavor idea with its iconic Chicken McNuggets as well as with its fries.
Shake Shake Fries are staples at McDonald’s in Asia, shown here in an Indian version.
The idea of putting fries […]
Gourmet Burger Kitchen (GBK) has become the first major fast-casual burger chain to take reservations at its 62 restaurants across the UK via its smartphone app.
Tested since early November as a way to ease holiday crowding, the table-booking function is continuing beyond the holidays. Customers who log into the GBK smartphone/tablet app can select […]
Another exotic burger is on its way from Burger King Japan, the folks whose current holiday offers are the Premium Berry Burger—topped with a sauce of cranberries, blueberries and red wine—and the Mush’nCheese with mushrooms.
But arriving on Jan.1, 2015, will be the Beef Fondue and Chicken Fondue: two sandwiches that are meant to be […]
Burger King in Japan is wishing everyone a “Berry Kristmush.” That’s the culture-mashing message accompanying the chain’s new holiday menu that begins November 17.
One offering is the unfortunately named Mush’n’Cheese burger. Luckily that topping is chopped mushrooms, not mush, plus cheese. It’s priced at ¥480 (US$4.15).
Then there’s the Premium Berry burger, topped with […]
Acclaimed Australian chef-restaurateur Neil Perry has opened Burger Project, a new Sydney burger bar that appears to raise the bar for celebrity-chef burger pomposity.
The Australian burger of Neil Perry’s dreams: Beef, lettuce, tomato, onions, bacon and cheese and sauce that isn’t mayonnaise.
The bar menu at Perry’s Rockpool Bar & Grill is famed […]