Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s Kale, Bag Tray & More

McDonald's Canada's kale salads
vimeo.com/12612958

The McDonald’s kale rumor apparently is true. Janney analyst Mark Kalinowski reported in March that the chain was looking to add kale to its menu. Today he reported that McDonald’s will sell three new salad bowls with kale in Canada. Twitterer @McD_Truth provided the photo at right. The varieties are “I’m Greek-ing Out,” “Head Over […]

McDonald’s Taking Japan to Hawaii

What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.

McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July […]

GOL!: A Gallery of World Cup Burgers

While much has been made of McDonald’s World Cup-themed menus in Brazil, Japan and Australia, it isn’t the only restaurant scoring big with burgers tied to the event.

Bread Meats Bread’s salute to Cristiano Ronaldo.

In terms of ambition at least, the championship is, appropriately, a draw between two English restaurants, The Barn Pub […]

McDonald’s World Cup Promo Focuses on Fry Boxes

http://youtu.be/-T7zyezBkuY

It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.

And so, beginning May 26, McDonald’s will roll […]

McDonald’s Burgers Leverage World Cup Role

The FIFA World Cup soccer tournament in Brazil doesn’t begin until June 12 but McDonald’s is wasting no time leveraging its $25 million-plus investment in a global sponsorship position. In two hotly contested markets it has created extensive special menus tied to participating nations and featuring burger buns designed to look like soccer balls.

Umami’s Successor to Cronut and Ramen Buns

Umami’s Voltaggio Monte Cristo, with syrup

You’ve seen the Cronut-bun burger and the ramen-bun burger but you haven’t tried what Umami Burger will introduce to the world this Tuesday.

The result of a partnership with high-profile, highly respected Chef Michael Voltaggio, Umami’s Voltaggio Monte Cristo tops the chain’s signature 6-oz. beef burger patty with […]

McDonald’s Returns to the Land of McOz

Angus McOz coming to McDonald’s in Australia

McDonald’s has had a difficult year in Australia. Quarter after quarter the chain has reported soft sales and traffic there. In August, the chain tried to rev up customer traffic by introducing the Angus Mac, a beefier version of the iconic Big Mac burger, and budget-friendly Son […]

Dollar Menu Can’t Stall McDonald’s Sales Decline

Did McDonald’s Dollar Menu & More work too well or not much at all? The company reported a 0.8% decline in U.S. same-store sales for November, which could be the result of consumers trading down from full-price menu items to the five burgers—each priced between $1 and $2—and other budget items on the new Dollar […]