The Counter’s Founder Jeff Weinstein says the company’s new fast-casual prototype has the potential to take the brand where it could not otherwise have gone while also freeing the original concept to evolve.
The first location for Built Custom Burgers (a play on The Counter’s “Custom Built Burgers” sub-theme) opened last week by the University […]
Fast-casual burger chain Meatheads celebrates its fifth anniversary today (1/28), which means it is young enough to remain true to the quality commitment on which it was founded but mature enough to concede that a few tweaks could be made to the concept.
Meatheads offers build-your-own burgers or “chef-inspired” signature burgers.
One departure from […]
A consultant likely would have told Rivers Corbett and Ray Henry in 2010 that the fast-casual burger segment was already overloaded and they should look elsewhere. Opening a burger restaurant in January in Fredericton, New Brunswick, probably weren’t optimal choices on paper either.
But Henry and Corbett believed in their concept, Relish Gourmet Burgers, bucked […]
One of the oldest American family/burger restaurant brands embraces the new fast-casual philosophy tomorrow when Shoney’s opens its limited-service prototype, Shoney’s On the Go, in Houston.
Beginning as Alex “Shoney” Schoenbaum’s Parkette Drive-In in Charleston, W.Va., in 1947, the name became Shoney’s and the restaurant became a Big Boy franchisee in 1951. The Big Boy […]
Adopting a marketing presence to match its national brand stature, Smashburger this month has launched a broadcast/digital ad campaign along with its new logo and tagline that all focus on its “smashing” identity.
“Smashed fresh. Served delicious” is the tagline used with the logo and in a series of 60-second radio spots. The spots introduce […]