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BK’s 2 for $10; The Counter’s New Menu

BK’s 2 for $10; The Counter’s New Menu

Burger King today responded to McDonald’s “McPick 2 for $5” with a new set of numbers to the burger-chain discount game. Its new “2 for $10 Whopper Meal” deal offers two quarter-pound Whopper burgers, two small fries and two small drinks for one bundled price. But will consumers see two three-item meals as better than […]

McD’s Operators Applaud Move to 2 for $5

McD’s Operators Applaud Move to 2 for $5

McDonald’s is doing well enough that Nomura analyst Mark Kalinowski increased to 4.6% from 3.8% his Q1 U.S. same-store sales forecast for the chain. First quarter results will be announced on Friday. While not quite as strong as the 5.7% comp-sales gain in 2015’s Q4, 4.6% would signal that McDonald’s recovery is continuing. But it’s […]

Jack, Taco Bell Turn Up Discount Heat

Jack, Taco Bell Turn Up Discount Heat

Jack in the Box is making good on its promise to be a more aggressive discounter. Merrill Lynch restaurant analyst David Silvati reports that the chain last week launched a $3.99 Jumbo Jack bundled meal with the burger, two tacos, fries and drink in 40% of its markets. In the other 60% it has bundled […]

McOperators Don’t Buy Dollar Menu & More

McOperators Don’t Buy Dollar Menu & More

McDonald’s Dollar Menu & More may be popular with customers but some of the chain’s operators are voicing unhappiness that these low-price options lower checks, complicate kitchen operations and slow service according to the latest (61st) McDonald’s Franchisee Survey conducted by Janney Montgomery Scott restaurant analyst Mark Kalinowski. Says one operator: “Only thing we are […]

Burger King Arms for $1 Menu Rumble

Burger King Arms for $1 Menu Rumble

Burger King has signaled its acceptance of making value menus a 2014 battlefield. The No. 2 burger chain expanded its budget lineup and rechristened it the King Deals Value Menu. Added as limited-time $1 items are the Rodeo Crispy Chicken and Rodeo Burger, both of which are topped with barbecue sauce and crunchy onion rings. […]

Deals Driving Restaurant Customer Traffic Again

Deals Driving Restaurant Customer Traffic Again

All the CEOs who have blamed disappointing sales on soft consumer spending have been telling it true. Data from The NPD Group show that restaurant visits using a deal or discount increased across all segments during the first nine months of 2013. This trend is a surprising change from 2011 and 2012 when dealing declined, […]

McDonald’s New Tactic: Free Food

McDonald’s New Tactic: Free Food

Speaking to analysts earlier this week, McDonald’s CEO Don Thompson said the Dollar Menu frees the chain from having to use “aggressive short-term discounting tactics” in the U.S. But in Australia, McDonald’s next week will begin offering the ultimate discount: free food On Monday (7/29) between 7 a.m. and 10 a.m. McDonald’s stores in Australia […]

Burger King Tries “King Deals” Value Tactic

Burger King Tries “King Deals” Value Tactic

In line with its stated intention to focus more attention on value pricing, Burger King is testing consumer response to a daily-discount program it already has in place in the UK and Canada. The “King Deals” tactic testing in select markets offers a different discounted meal on each weekday as a sort of rapid-fire limited-time-offer […]

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