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‘McDonald’s Next’ Open in Hong Kong

‘McDonald’s Next’ Open in Hong Kong

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McDonald’s has opened a splashy new concept store in Hong Kong’s Admiralty Center labeled “McDonald’s Next.” In contrast to the pared-down, 492-square-foot Originals prototype recently opened in Toulouse, France, the Hong Kong vision spreads out over 6,000 square feet of shiny metal and bright lights. The store’s opening was intended to mark McDonald’s 40th anniversary […]

McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s is evoking its origins as a takeout-only burger stand with a new small-size prototye called Originals de McDonald’s, opening soon in Toulouse, France. The Originals unit will be just 150 square meters (492 square feet), with most of that taken up by kitchen, McDonald’s franchisee Michel Réglat told publication Côté Toulouse. There will be […]

Johnny Rockets Opens Millennials Concept

Johnny Rockets Opens Millennials Concept

Johnny Rockets is an organization full of new-concept ideas. Its latest is Johnny’s Burger Factory, the company’s first fast-casual concept, which opens Saturday (9/26) in Walden Galleria mall in Buffalo, N.Y. This is an idea developed with one consumer category in mind. “Every detail about the development of Johnny’s Burger Factory, from the first design […]

Cheeseburger Bobby’s Changing its Look

Cheeseburger Bobby’s Changing its Look

Eight years in, with 10 locations open and six more in development, Cheeseburger Bobby’s President Bob Stoll felt something more was needed. “We want to be different in the [burger] space,” he says. “We want to make sure when you enter Cheeseburger Bobby’s it’s something you haven’t seen before. We’re not unique enough [now] to […]

Wendy’s High-Low Pricing Pays Off

Wendy’s High-Low Pricing Pays Off

[Update: Watch for the Ciabatta Bacon Cheeseburger to be Wendy’s next premium burger.] The answer is yes. The question was whether a national quick-service burger chain could successfully implement a true “barbell” menu/pricing strategy in this economic and consumer environment. McDonald’s and Burger King have, for now at least, backed off premium-price items to focus […]

Typecasting: 50 Great Burger-Joint Logos

Typecasting: 50 Great Burger-Joint Logos

[Check out “Burger Logos Part 3: International” from 2015] A year ago, BurgerBusiness.com gathered 20 great burger-joint logos in a post that proved to be very popular. A sequel was promised. I’ve gained several new favorites since that post, including Brunch Box (at left) in Portland, Ore., for its graphic elegance and clever incorporation of […]

It’s a Bar. It’s Food Trucks. It’s Truck Yard.

It’s a Bar. It’s Food Trucks. It’s Truck Yard.

Jason Boso was ahead of the pack in 2006 when he and fellow culinary-school grads Quincy Hart and Steve Thompson co-founded Twisted Root Burger Co. in Dallas, one of the early high-quality, chef-driven burger bars. Last weekend Boso opened his latest concept, Truck Yard, in a 15,000-square-foot lot in Dallas’s Lower Greenville neighborhood. The place […]

Sonic Shifts Media Spending, Building Design

Sonic Shifts Media Spending, Building Design

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Sonic Drive-In says it is shifting its media-buying strategy to give its brand—now operating in 43 states—a more national profile. And while “non-TV” media spending will be slashed to 7% of its budget, compared with 17% in 2012, the Oklahoma City-based chain says that represents primarily a minimizing of outdoor advertising not digital spending (although, […]

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