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‘Pay With Lovin” Ads Earn Little Payback

‘Pay With Lovin” Ads Earn Little Payback

McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex. Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of […]

Bad Buzz Doesn’t Hurt McBusiness

Bad Buzz Doesn’t Hurt McBusiness

It’s a familiar story: People say they don’t think much of McDonald’s, but when it’s time to grab a burger, more people head for the Golden Arches than other options. So YouGov BrandIndex’s tracking of consumer perceptions of major brands finds the Buzz score for McDonald’s sliding even while it maintains its solid advantage when […]

In Solitary: Most Meals Eaten Alone

In Solitary: Most Meals Eaten Alone

For most Americans, eating a meal is a solitary rather than social occasion. More than half (57%) of all eating occasions (both at-home and away-from-home) in the U.S. are people eating alone, according to data from The NPD Group. It notes that 27% of U.S. households now consist of a single person, the highest level […]

Restaurant Ad Spending Tops $5.6 Billion in 2010


Although restaurant sales showed no growth in 2010, the restaurant industry increased total ad spending, according to data from Kantar Media. Spending by the category was $5.652 billion, a 2.3% increase over 2009. According to the National Restaurant Association, restaurant sales were off 0.2% last year. For restaurants, Q1 was the strongest ($1.454 billion) for ad […]

Five Guys, 5 Napkin Among AOL Burger Winners

AOL announced the winners of its City’s Best program, where users vote for their favorite restaurants, bars, theaters, clubs, etc. We’ll skip the rest and home in on the Big Question: Who won Best Burger?             As a resident of the state that elected Rod Blagojevich its governor, twice, I can say with authority that […]

News Nuggets for 11/1


Ξ Looking ahead: Trend forecasting, like Christmas marketing, arrives too soon. We’ve two months left in 2010 but the prognostication about 2011 already has begun. ● Mintel’s list of consumer (not necessarily foodservice) predictions leads with the dire suggestion, “Prepare for the worst.” The researcher foresees “the need for brands to demonstrate how a product […]

Facebook Calls; Wendy’s Answers


Ξ Give Wendy’s credit for making social networking truly social. So often it’s one-way nonsense like the endless “Tell us why you love us!” Facebook promotions and pointless “So what’s going on?” Twitter chatter. Most chains and indies would rather than speak than listen. After all, now that you’ve amassed several hundred Twitter and Facebook […]

Chicken, Burgers, Hot Dogs and Discounts Fill the Menu


httpv://www.youtube.com/watch?v=2RhvhARsIyQ If the recession really has bottomed out, as some analysts would like us all to believe, and consumers are sliding back toward their old spending habits, why are burger chains still discounting like this? Jack in the Box yesterday rolled out its Really Big Chicken Sandwich Combo. For $3.99—still below the times-are-tough $4 price ceiling—customers […]

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