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McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s Tries Smaller ‘Originals’ Unit

McDonald’s is evoking its origins as a takeout-only burger stand with a new small-size prototye called Originals de McDonald’s, opening soon in Toulouse, France. The Originals unit will be just 150 square meters (492 square feet), with most of that taken up by kitchen, McDonald’s franchisee Michel Réglat told publication Côté Toulouse. There will be […]

McDonald’s Tries ‘Signature’ Burgers in UK

McDonald’s Tries ‘Signature’ Burgers in UK

McDonald’s has introduced “The Signature Collection” in the UK, a trio of high-end burgers on brioche buns. The chain says the burgers were created by its Food Development Director Duncan Cruttenden and “a team of chefs with a wide range of experience from Michelin starred restaurants to cooking for international royalty.” The burgers will be […]

What’s Testing at McDonald’s The Corner?

What’s Testing at McDonald’s The Corner?

McDonald’s says The Corner café that it opened in Australia last December is proving to be a successful incubator for new menu items but the company doesn’t intend to open another location. The concept’s new menu, launched October 22, moves even farther away from burgers and fries, which means some interesting food items could work […]

Chicken Shifts from Spicy to Homey

Chicken Shifts from Spicy to Homey

“One day you’re in and the next day, you’re out.” Heidi Klum’s fashion dictum applies to chicken sandwiches as well, it seems. Spicy chicken that was all the rage? Pushed aside and replaced by new down-home, country-style chicken. Sliced jalapeňos have given way to sliced pickles; sriracha aïoli as been replaced with mayo. QSR menu […]

McDonald’s Reboots Service in Canada

McDonald’s Reboots Service in Canada

McDonald’s is launching what it’s calling a “brand revolution” in in Canada, remaking its consumer engagement with Walmart-style greeters, table service and technology. All of this means a $200,000-per-store investment for the roughly 1,100 franchised and 300 company-owned McDonald’s in Canada. “We are kicking off a bold plan to transform what guests experience when they […]

McDonald’s ‘Chef Crafted Flavors’: BK’s Black Burger

McDonald’s ‘Chef Crafted Flavors’: BK’s Black Burger

Now that the all-day breakfast menu it has been testing is about to go national, McDonald’s San Diego County, Calif.,  co-op is testing three new customizable sandwiches. The initiative is labeled “Chef Crafted Flavors.” For each of the three, diners can choose the new Buttermilk Crispy Chicken patty, the Artisan Grilled chicken patty or a […]

McDonald’s Tries Buttermilk Crispy Chicken

McDonald’s Tries Buttermilk Crispy Chicken

Having substituted new Artisan Grilled Chicken as an improvement for its grilled product this spring, McDonald’s now is introducing an improvement on its crispy chicken patty: Premium Buttermilk Crispy Chicken. The rollout had been expected. The new chicken product was tipped, unexpectedly, in March by the Food Allergy Research & Education (FARE) organization. In an […]

McDonald’s Readies Artisan Grilled Chicken

The new-and-improved Artisan Grilled Chicken sandwich already is included on the McDonald’s USA website’s food lineup, suggesting that it is going to be introduced nationally and soon. The seasoned “better chicken” patty was first tipped earlier this month in a client report from Janney Montgomery Scott analyst Mark Kalinowski. Blog The Impulsive Buy spotted it […]

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