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Burger King Creates Red Burger in Japan

Burger King Creates Red Burger in Japan

Burger King customers in Japan are seeing red. The chain, which last year introduced Kuro Shogun burgers with black cheese on black buns, now is doing the trick in red with a new burger and chicken sandwich. The bright red Aka Samurai Beef and Aka Samurai Chicken owe the color of their buns and cheese […]

McDonald’s Tries “Customized” Fries

McDonald’s Tries “Customized” Fries

[Update: A McDonald’s spokesperson says Shakin’ Flavor Fries are a local-option LTO that isn’t now planned for a total rollout.] McDonald’s is trying Shakin’ Flavor Fries again, but this time with a new positioning that’s in line with its Create Your Taste platform and with millennials’ affinity for DIY dining. The Shakin’ Flavor Fries are […]

Monday Meeting: Secret Sauce, Arnold, Etc.

Monday Meeting: Secret Sauce, Arnold, Etc.

You never know when Burger King’s mascot may show up at a sporting event or when a new item might silently materialize onto its menu. There’s a new dipping sauce for Burger King’s Chicken Fries on its menu beginning today. The flavor is a blend of honey, mustard and BBQ. It’s not a “secret menu” […]

McDonald’s Tries “Signature Burger”

McDonald’s Tries “Signature Burger”

McDonald’s is creating new menu items again. In selected markets the chain is trying out a “Signature Burger,” a new low-price entry that anchors what’s been rechristened the “Lovin’ Value Menu.” The Signature Burger doesn’t bring new ingredients to the McDonald’s pantry. It combines two regular burger patties with white Cheddar cheese, tomato, lettuce and […]

McDonald’s “Food Icons” Sell Out

McDonald’s “Food Icons” Sell Out

The question often is asked what McDonald’s should add to its menu to reverse its sales slide. The answer appears to be … toys. In Hong Kong yesterday, the chain began a promotion offering little Nanoblock (akin to Lego blocks) versions of five “Food Icon” collectibles plus a McDonald’s restaurant, available with purchase of the […]