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NPD: Consumers Respond to Combo Deals

NPD: Consumers Respond to Combo Deals

The 4 for $4 and 4 for $5 and 2 and $5 deals may seem confusing but consumers have figured them out and sought them out. The NPD  Group reports that after several years of declines combo meal visits rose by 1% at QSR burger restaurants for the 12 months ended February 2016 compared to […]

Jack, Taco Bell Turn Up Discount Heat

Jack, Taco Bell Turn Up Discount Heat

Jack in the Box is making good on its promise to be a more aggressive discounter. Merrill Lynch restaurant analyst David Silvati reports that the chain last week launched a $3.99 Jumbo Jack bundled meal with the burger, two tacos, fries and drink in 40% of its markets. In the other 60% it has bundled […]

Carl’s Jr. Joins the $4 Bundle Battle

Carl’s Jr. Joins the $4 Bundle Battle

Burger chains continue their wheeling and meal-dealing. Carl’s Jr. has upped the ante on what $4 gets you in a bundled value meal. Its $4 Real Deal offer: a Double Cheeseburger plus a Spicy Chicken Sandwich, small fries and a 16-oz. drink. That easily tops Wendy’s “4 for $4” meal, which started the bundled-meal trend […]

McDonald’s: Lower Prices, Faster Ordering

McDonald’s: Lower Prices, Faster Ordering

McDonald’s is considering menu boards that present customers with lower prices on some core items and a limited “Mickey D’s best” selection at both the drive-thru window and inside counter. The Wall Street Journal this week outlined some of the plans the company recently shared with its operators, including simplifying the drive-thru menu and strengthening […]

McDonald’s Accelerates Boxed-Meal Strategy

McDonald’s Accelerates Boxed-Meal Strategy

McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle. McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied to the upcoming World Cup soccer tournament in […]

McDonald’s Bringin’ Home McBox Dinner

McDonald’s Bringin’ Home McBox Dinner

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McDonald’s continues to refine its boxed-meal platform, an idea that appears inexorably destined for the U.S. In Austria, the chain has introduced a new better-value McBox Dinner meal, available with food for three or four people. The four-person meal includes a 20-piece McNuggets serving, two Big Macs, two regular cheeseburgers, four medium fries and four […]

Is This the Future of Fast Food?

Is This the Future of Fast Food?

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It may be that necessity is the mother of invention, but surely that’s not what spawned this meal-holder condo idea depicted on McDonald’s New Zealand Facebook page. This makes KFC’s new “Go Cup” look like a shanty. Designed to rest on top of a drink cup, the elaborate construction encases a burger in its lower […]

McDonald’s Returns to the Land of McOz

McDonald’s Returns to the Land of McOz

McDonald’s has had a difficult year in Australia. Quarter after quarter the chain has reported soft sales and traffic there. In August, the chain tried to rev up customer traffic by introducing the Angus Mac, a beefier version of the iconic Big Mac burger, and  budget-friendly Son of Mac. Now McDonald’s is trying that tactic […]

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