Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Juicy Lucy Sliders with Wisconsin Provolone and Sun-Dried Tomato Pesto shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s to Test All-Day Breakfast

The McDonald’s After Midnight menu has worked, but with limited choices.

At a recent meeting with financial analysts, new McDonald’s Corp. CEO Steve Easterbrook “acknowledged a need to be less risk averse and to seek progress rather than perfection with a willingness to try, test and either embrace or discard initiatives,” according to a […]

McDonald’s Trademarks ‘McBrunch’

McDonald’s needs something attention grabbing, innovative and appealing, as is clear from the -2.8% drop in U.S. same-store sales for August reported this week. That need for something fresh and different may be why BurgerBusiness.com has learned that McDonald’s Corp. in July filed a federal trademark registration (application #86345988) for the term “McBrunch.”

Jack in the Box Warms to Croissant Donuts

No, these aren’t the Cronuts that New York City pastry chef Dominique Ansel dreamed up last year. These are Croissant Donuts (left), the new breakfast item from Jack in the Box.

Served hot and dusted with cinnamon sugar, Croissant Donuts are, according to the chain’s release, “the perfect pop-able, portable and sharable breakfast for those […]

As Expected, Taco Bell Declares Victory

You’ll recall that this spring when Motley Fool was running frantic headlines such as, “Look Out McDonald’s, Here Comes Taco Bell With Its Breakfast Menu,” BurgerBusiness.com was talking sense. I wrote that Yum! Brands CEO David Novak’s proclamation that “we’re in to win at breakfast” was a bit of sleight of hand because he was […]

Even Breakfast Traffic Stalls in Q1

Jack in the Box sought to drive breakfast traffic with a Breakfast Melts deal.

Customer traffic at breakfast has been among the few bright spots—and sometimes the only bright spot—for the restaurant business. Last year, morning-meal visits were up 3% while both lunch and dinner showed 1% declines, according to data from The NPD […]

Burger King Adding ‘Burgers at Breakfast’ Menu

While Taco Bell urges America to try its Waffle Taco, McDonald’s promotes McGriddles, White Castle whips up Belgian Waffle Breakfast Sandwiches, Dunkin’ Dunuts tempts with Eggs Benedict Breakfast Sandwich and so on, Burger King is going to sell a breakfast item it already knows everyone loves: burgers.

Burger King is rolling out a new “Burgers […]

Taco Bell’s $100,000 Breakfast Hedge

Will Taco Bell’s breakfast program be a success? Well, yes, if the standard it uses is Woody Allen’s quip that “80% of success is showing up.”

“We’re not in it to be in breakfast; we’re in to win at breakfast,” Yum Brands Chairman- CEO David Novak told analysts last week. But what does Taco Bell […]

SPAM Burger Heads BK Breakfast in Japan

Perhaps what the breakfast competition needs is a good SPAM cheeseburger. At least that’s Burger King’s thinking in Japan where the chain this week relaunched its morning menu with an interesting array of foods not usually associated with breakfast. The menu has three price tiers. At ¥290, or US$2.83, are a Morning Burger with cheese […]