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McDonald’s Breakfasts on Strong Q4 Sales

McDonald’s Breakfasts on Strong Q4 Sales

McDonald’s CEO Steve Easterbrook avoided the Dubya pitfall and refused to prematurely declare victory. He also resisted the temptation to gloat despite a year’s worth of snarky headlines doubting a turnaround and even Wall Street’s wary consensus expectation of only a 2.7% Q4 same-sales gain. In fact, McDonald’s delivered a 5.7% U.S. increase in Q4 […]

Carl’s Jr. Joins the $4 Bundle Battle

Carl’s Jr. Joins the $4 Bundle Battle

Burger chains continue their wheeling and meal-dealing. Carl’s Jr. has upped the ante on what $4 gets you in a bundled value meal. Its $4 Real Deal offer: a Double Cheeseburger plus a Spicy Chicken Sandwich, small fries and a 16-oz. drink. That easily tops Wendy’s “4 for $4” meal, which started the bundled-meal trend […]

McOperators Applaud Breakfast Sales

McOperators Applaud Breakfast Sales

If there’s a problem with McDonald’s introduction of a limited all-day breakfast menu it’s that some customers want the full morning meal lineup 24/7. The problem isn’t sales. Nomura restaurant analyst Mark Kalinowski’s survey of 26 domestic franchisees (accounting for 209 stores) finds a much more upbeat attitude than in the past. These operators say […]

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s Testing ‘Burger Bar’ Idea

McDonald’s latest new-concept store is the “Burger Bar” branded store that it opened last month in Perth, Australia. Although a corporate announcement calls the store “the next evolution of McDonald’s Create Your Taste (CYT) concept,” the Burger Bar doesn’t change the basic CYT burger customization platform that’s available in 750 Australian McDonald’s. What it does […]

Will All-Day McBreakfast Go Full Menu?

Will All-Day McBreakfast Go Full Menu?

[Update: The McD_Triad tweets referenced below now have been taken down and disowned. Don’t stay tuned for expansion any time soon.] Does McDonald’s intend to expand its all-day breakfast menu beyond the nine food items originally included? If so, it’s good news for every McGriddles fan who felt disenfranchised by that product’s exclusion from all-day […]

BK’s UK Breakfast; The Anti-McD’s Bias

BK’s UK Breakfast; The Anti-McD’s Bias

Say goodbye to the Breakfast Hot Pot, that weird amalgam of scrambled eggs, bacon, hash browns and cheese all stuffed into a highball glass that Burger King introduced in the UK in June. The chain has revamped and Americanized its UK breakfast menu and expanded availability across the region. The new UK centerpiece is the […]

All-Day McBreakfast: How It Works

All-Day McBreakfast: How It Works

“This is an opportunity for us to say, ‘We hear you. We’re listening.’ And we’re responding,” Wendell Sconiers, VP-Operations for McDonald’s USA says of today’s launch of all-day breakfast. In fact, McDonald’s says it has responded to every person who ever tweeted “Why can’t we have breakfast all day?” or its variations since about 2007. […]

Breakfast Foods, Visits Rise and Shine

Breakfast Foods, Visits Rise and Shine

Tomorrow’s national rollout of all-day breakfast at McDonald’s will only accelerate the morning meal’s already red-hot growth for foodservice. Data released this week from The NPD Group show that restaurant customer traffic at breakfast was up 5% for the 12-month period ended June 2015. That followed a 2% rise the previous year. Quick-service restaurants are […]

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