Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s Tests ‘Gourmet Breakfast’

McD_Aussie_GourmetBreakfast

Already testing all-day breakfast, McDonald’s Australia operation—which developed the Create Your Taste platform, McCafé and other ideas now in the U.S.—is testing an upscale “Gourmet Breakfast” menu in at least one market, BurgerBusiness.com has learned.

(photo credit Lauren Waters)

All-day breakfast, launched July 2 in the Illawarra region south of Sydney and since spread […]

All-Day McBreakfast in October?

McDonald's all-day breakfast

All-day breakfast at McDonald’s is an apparent success. According to an internal company memo obtained by the Wall Street Journal, McDonald’s operators are being advised to prepare for a nationwide extension of the all-day breakfast platform as early as October.

McDonald’s began testing the expanded morning meal past 10:30 a.m. in April at 94 San […]

No Shortage of Breakfast Competition

McDonald's Bacon & White Cheddarr McMuffin

Despite the avian-flu-related egg shortage with which supermarkets and restaurants are dealing, McDonald’s is trying a new take on a core breakfast item. The 350-calorie Bacon & White Cheddar McMuffin is on menus in Chicago, priced at $2.99 alone or $3.50 with a small coffee. Radio ads support it.

Lest anyone howl about the timing […]

New Burgers Benefit Jack, Shack

Buttery Jack burger

Both quick-service Jack in the Box and “fine-casual” Shake Shack and reported solid quarters and both were aided by introductions of popular new burgers as well as price increases. The latter indicates lessening consumer resistance to slightly higher checks, which can help all restaurants.

Jack in The Box’s new Buttery Jack burger

But the […]

Shake Shack Expanding Breakfast

Shake Shack breakfast sandwich and coffee

Shake Shack is edging deeper into the QSR breakfast competition. Beginning May 11, the Shake Shack unit in Washington, D.C.’s Union Station will add a breakfast menu, something currently found only at the chain’s locations in JFK and Dubai International airports and New York’s Grand Central Terminal. In D.C., breakfast will be served between 7 […]

Burger King’s Sales Surge

Burger King Croissan'wich promtion

Restaurant Brands International reported strong Q1 sales for both its Burger King and Tim Hortons brands. In doing so it countered two common media assumptions: that Millennials have walked away from QSR burgers and that Taco Bell has significantly cut into competitors’ breakfast business.

Burger King comparable sales were up 4.6% globally and +6.9% in […]

All-Day But Not Full-Menu Breakfast

McD_SanDiegoBreakfastFEAT

McDonald’s will begin testing all-day breakfast in San Diego beginning next Monday, April 20, but it won’t be offering its full breakfast menu.

Just nine food items (plus McCafé beverages) will be on the post-10:30 a.m. menu, according to the San Diego McDonald’s co-op. The iconic Egg McMuffin is there, of course, along with Sausage […]

Breakfast All Day? McDonald’s Operators Can Figure It Out

Few people understand McDonald’s Corp. as well as Barry Klein, who served as its director of advertising from 1969 to 1974 and is credited with creating Ronald McDonald and leading the iconic “You deserve a break today” ad campaign. After many years in advertising he now is a principal at Klein & Co., which creates […]