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Will Tasty Made Use ‘The Tasty Way’?

Will Tasty Made Use ‘The Tasty Way’?

Chipotle Mexican Grill is no stranger to lawsuits by now, so it’s no surprise that it’s undeterred by Tasty Burger’s infringement claim against the Tasty Made name Chipotle will use for its opening-soon burger prototype in Lancaster, Ohio. Chances are that when Tasty Made opens, its marketing will incorporate the phrase “The Tasty Way.” Chipotle […]

Tasty Burger Calls Out Tasty Made

Tasty Burger Calls Out Tasty Made

The “Food with Integrity” chain is being accused of having too little of just that. The Boston-based Tasty Burger chain maintains Chipotle Mexican Grill’s upcoming Tasty Made burger concept is far too similar in name and logo. Chipotle, of course, is denying any wrongdoing because, well, it’s Chipotle. In a statement posted on its Facebook […]

All-Day Breakfast Boosts Brand Perception

All-Day Breakfast Boosts Brand Perception

Sales results won’t be known for a while, but McDonald’s introduction of all-day breakfast has boosted consumer perception of its brand, according to data from YouGov BrandIndex. Among frequent breakfast eaters, the bounce has been even higher. McDonald’s overall perception score has lagged its competitors for more than a year in YouGov’s research. But as […]

A&B Burgers Reluctantly Making Its Move

A&B Burgers Reluctantly Making Its Move

A&B Burgers opened in December 2013 in what seemed an ideal space: the 183-year-old Old Salem Jail in Salem, Mass. In May, just five months in, owners Tom Holland and Amy Butler changed it from counter service to full service. Then, last month, it announced it will pack up and move to neighboring Beverly, Mass., […]

Twitterers Slam Honest Burgers IP Fight

Twitterers Slam Honest Burgers IP Fight

A intellectual-property infringement complaint by London’s Honest Burgers chain against pop-up pizza purveyor Honest Crust has brought the burger chain an unexpectedly negative storm of social-media criticism from people casting it as a corporate bully. Many tweets have been like this from @Nickajking: “Seems like overkill. The similarities are limited to a single word. Gives […]

Monday Meeting: Since When?

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]

‘Pay With Lovin” Ads Earn Little Payback

‘Pay With Lovin” Ads Earn Little Payback

McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex. Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of […]

Johnny Rockets Eyes Retail as ‘Lifestyle Brand’

Johnny Rockets toasters or steak knives? It’s possible. The California-based chain has announced a new Johnny Rockets At Home program that will extend its brand to retail freezers, housewares, music and more. Orlando-based The Blackwood Group will represent the brand for licensing. This comes shortly after Johnny Rockets announced four new Route 66 prototypes for […]

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