Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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A&B Burgers Reluctantly Making Its Move

A&B Burgers opened in December 2013 in what seemed an ideal space: the 183-year-old Old Salem Jail in Salem, Mass. In May, just five months in, owners Tom Holland and Amy Butler changed it from counter service to full service. Then, last month, it announced it will pack up and move to neighboring Beverly, Mass., […]

Twitterers Slam Honest Burgers IP Fight

A intellectual-property infringement complaint by London’s Honest Burgers chain against pop-up pizza purveyor Honest Crust has brought the burger chain an unexpectedly negative storm of social-media criticism from people casting it as a corporate bully.

Honest Burgers’ open letter; click to open larger version.

Many tweets have been like this from @Nickajking: “Seems like […]

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put […]

‘Pay With Lovin” Ads Earn Little Payback

McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.

Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of […]

Johnny Rockets Eyes Retail as ‘Lifestyle Brand’

Johnny Rockets toasters or steak knives? It’s possible. The California-based chain has announced a new Johnny Rockets At Home program that will extend its brand to retail freezers, housewares, music and more. Orlando-based The Blackwood Group will represent the brand for licensing. This comes shortly after Johnny Rockets announced four new Route 66 prototypes for […]

Burger Fan Visits Every Pal’s in One Day

Talk about the bond between a brand and its buyer and this is what you mean. Joshua Baxter is a native of Kingsport, Tenn., but moved to Seattle six years ago. One of the things he says he misses most is Pal’s Sudden Service, the 57-year-old, double-drive-thru burger chain that’s headquartered in Kingsport.

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McDonald’s Fancies Chicken Schnitzel in Australia

McDonald’s will relaunch its “M Selections” premium tier to its menu in Australia next month when it unveils new Chicken Schnitzel sandwiches on sourdough, a breakfast burger and brands it all with distinctive black packaging. A second phase to the campaign in late March will see the return of the Angus the Great burger and […]

Is This the Future of Fast Food?

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It may be that necessity is the mother of invention, but surely that’s not what spawned this meal-holder condo idea depicted on McDonald’s New Zealand Facebook page. This makes KFC’s new “Go Cup” look like a shanty.

Designed to rest on top of a drink cup, the elaborate construction encases a burger in its lower […]