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Tasty Made Changes Beef & Prices

Tasty Made Changes Beef & Prices

Chipotle’s Tasty Made burger concept has switched from the “better beef” it touted at opening, opting instead for conventionally raised beef that has allowed it to lower prices, according to a client note from Nomura Instinet restaurant analyst Mark Kalinowski. His assessment of the Lancaster, Ohio, restaurant is interesting, observant and informed. Chipotle opened the […]

Shake Shack: Burger Business Outlier

Shake Shack: Burger Business Outlier

Shake Shack continues to swim against the current in a difficult economy. Its comp sales are up nicely; it’s opening stores globally; existing stores are averaging $102,000 a week, evenly split between lunch and dinner; and it can succeed with LTOs priced at nearly $7 and thinks they could go higher. For its Q2, ended […]

Chipotle Confirms Burger Opening

Chipotle Confirms Burger Opening

Chipotle Mexican Grill will enter the burger market this fall with a limited-menu concept called Tasty Made, a name it had trademarked earlier this year. The company has made no secret of its interest in expanding its model beyond Mexican and pizza into burgers. The question was whether Chipotle’s food-safety problems that have depressed its […]

BurgerFi Makes Its Better Burgers Bigger

BurgerFi Makes Its Better Burgers Bigger

The BurgerFi chain is shifting to somewhat bigger burgers as it confronts a persistent consumer hangup and clears the way to even faster growth. The North Palm Beach, Fla.-based would seem to be doing all the right things. That includes a millennial-friendly menu of Angus burgers with no steroids, antibiotics, growth hormones, chemicals or additives; […]

BK’s 2 for $10; The Counter’s New Menu

BK’s 2 for $10; The Counter’s New Menu

Burger King today responded to McDonald’s “McPick 2 for $5” with a new set of numbers to the burger-chain discount game. Its new “2 for $10 Whopper Meal” deal offers two quarter-pound Whopper burgers, two small fries and two small drinks for one bundled price. But will consumers see two three-item meals as better than […]

Larkburger’s State of Expansion

Larkburger’s State of Expansion

The burger category that revved up so strongly in 1990s and expanded so quickly is maturing. And maturation necessarily brings changes. I’ll be doing a series of talks with executives at several noteworthy concepts about the evolution of their brands and the category. Adam Baker opened the first Larkburger a decade ago. Now with 12 […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

Steak ‘n Shake Freezes Menu Prices

Steak ‘n Shake Freezes Menu Prices

Steak ‘n Shake will announce today that it will not raise menu prices in 2016. The move comes as other chains have been hiking menu prices to cover rising labor and other operational costs, as well as to compensate for soft customer traffic. For example, Shake Shack this month took another menu price increase, following […]

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