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Basic Black: Burger Buns Go Dark

Basic Black: Burger Buns Go Dark

Who’d have guessed black burger buns would be a trend, but here’s the third incarnation this year. In commemoration of the 5th anniversary of its return to Japan, Burger King is offering the Premium Kuro Burger, aka Black Burger, beginning Sept. 28. The bun has gone to the dark side thanks to inclusion of bamboo […]

McDonald’s to Test McNoodles Asian Entrée

How’s this for multiculturalism: McDonald’s this week will begin testing Asian noodle dishes in Austria. McNoodles were announced today on the McDonald’s Austria Facebook page. Reuters reports that the entrées include vegetables, chicken, salad and sweet-and-sour or curry sauce. When they join the menu on Sept. 20, McNoodles will be priced at €4.99 or about […]

Monday Meeting: Whoppers, Jumbo Jacks and Fries


And we’re worried about soft drinks larger than 16 ounces? Burger King is marking its 5th anniversary in Japan with the limited-time offer a five-patty Whopper. And to make excess more accessible, the chain has cut the price from ¥1,100 (roughly $14) to just ¥550 ($7). A large combo with fries and a drink will […]

Burger King Offers “Pizza-Size Burgers” in Japan

Last year Burger King exported its multi-serving NY Pizza Burger from its Whopper Bar in New York City’s Times Square to Japan, where the giant was sold as a Christmas holiday specialty. The novelty burger was enough of a hit that Burger King is reviving the “super size” holiday promotion in Japan. This time Burger King announced it […]

The World’s Most Successful Lemonade Stand

Given a still-lemon-sour economy, McDonald’s Corp. made lemonade. And it made billions from it. The chain reported that its global comparable sales increase a stunning 5.6% during the second quarter, ended June 30, 2011. U.S. sales lagged at +4.5% but jumped a robust 6.9% in June. For the quarter, Europe was up 5.9% and APMEA (Asia/Pacific, […]

Battle of the Burgers Meets Battle of the Sexes


American burger chains are trying gender-based marketing tactics as they battle for market shares in Asia.  A Burger King in Singapore tomorrow (May 24) holds the chain’s first “Ladies Night,” featuring new BK Shots mini burgers. The pitch: “Petite and girl-friendly, it’s the burger that women have been wanting all along.” Between 6 p.m. and 9 p.m. tomorrow […]