Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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BOTM: Chorizo is the New Angus

Slater's 50/50's beef-chorizo-blend Mayo Burger

Looking over burger joints’ Burger of the Month specials for May, it’s clear that chorizo now has become an American burger-build staple. Quietly, chorizo—primarily the crumbly, Mexican style—has become a popular burger patty mix-in choice as well as a topping. Chains promoted their use of Angus beef as a specialty a few years ago until […]

McDonald’s to Add Sirloin Third Pound Burgers

Responding to suggestions from consumers and analysts that it add something bold to its menu, McDonald’s announced it will bring back third-pound burgers. This time, however, the line is called Sirloin Third Pound burgers and the chain says it will be in stores later this month (nationwide by May 11) and available until the end […]

McDonald’s Plans Angus Big Mac in Australia

The Angus Mac makes its debut in Australia on August 28.

Since its national introduction in 1968, McDonald’s Big Mac has been composed of “two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame-seed bun,” according to the jingle. But later this month McDonald’s will depart from that classic build with the […]

Innovation on the Menu for McDonald’s

McDonald’s is renewing its push to foster innovation as the way to build its QSR sales leadership in a slow-growth restaurant marketplace. The result of that push may be significant developments in food, store operations and technology.

CEO Don Thompson sees opportunities for bundled meal options like the multi-person Dinner Box program in Australia.

[…]

CKE Tweaks McD’s Over Angus; Wendy’s Tests BBQ Salad

Just as McDonald’s rolls out its new Quarter Pounder varieties that replace the discontinued Angus Third Pounder line, rival CKE Restaurants is reminding burger lovers that its Angus burgers aren’t leaving. Even better, CKE is offering $1 to salve McDonald’s customers’ broken hearts.

CKE took out a full-page ad in USA Today and […]

Can the CBO Revive McDonald’s Sales?

It’s all about market share, says McDonald’s CEO Don Thompson, and the chain plans to improve share by emphasizing the “entry level” Dollar Menu, Daily Double and Bacon McDouble burgers while encouraging trade-up to premium-price items such as its new pair of CBO (Cheddar Bacon Onion) Angus and chicken sandwiches.

The new CBO burger […]

McDonald’s is Serious About Angus Beef, Too

http://www.youtube.com/watch?v=6JPsYXZ4E_g&feature=plcp”>Monopoly

[Update: In New Zealand,McDonald’s adds a Moroccan Lamb Burger on Sept. 26.] Last month, McDonald’s introduced its Serious Lamb Burger to consumers in Australia. Now it’s going back to its beef roots: This week (9/26) the chain unveils a new Serious Angus Burger as a limited-time offering there, according to sources. This member of the […]

McDonald’s Gets Serious About Lamb Burgers

http://www.youtube.com/watch?v=vCPjb6YZwb8&feature=plcp”

[8/18 update: See the commercial for the lamb burger McDonald’s is airing in Australia here.] In line with its continuing marketing strategy that promotes local products and spotlights some of the farmers and ranchers it works with around the world, McDonald’s once again is working with the Meat and Livestock Australia (MLA) organization. The result […]