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McDonald’s Agency Review: Is There a Secret Ingredient?

McDonald’s Agency Review: Is There a Secret Ingredient?

McDonald’s Corp. announced last month that it is reviewing agencies to handle creative for its billion-dollar U.S. advertising account. A single shop is considered likely to get sole control of an account that’s now split among several. What should McDonald’s look for from an agency and what does it most need from that agency? I […]

Customer Loss Cripples Red Robin Q1

Customer Loss Cripples Red Robin Q1

The new advertising agency handling Red Robin Gourmet Burgers and Brews has its work cut out. The burger chain says it has selected that agency, succeeding Vitro, but wouldn’t share the name during today’s Q1 earnings call. Instead, Red Robin CEO Steve Carley and President Denny Marie Post, outlined the chain’s marketplace problems that caused […]

McDonald’s U.S. Ad Creative in Review

McDonald’s U.S. Ad Creative in Review

Jump ball. The advertising account competition that is the stuff of legend was reinstated on Monday when a McDonald’s Corp. spokesperson confirmed to Adweek that creative responsibility for its U.S. advertising assignment is being reviewed. At stake could be control of more than $1 billion in ad spending. “While we value the relationships we have […]

McDonald’s Takes Taste Test to Asia

McDonald’s Takes Taste Test to Asia

McDonald’s is using familiar American marketing tactics to introduce a very American new menu item in Hong Kong. The product is a “Pulled Chicken Burger”: shredded chicken meat mixed with tandoori sauce, green and red cabbage and carrot, topped with a deep-fried onion ring and served on a bakery-style bun. Pulled chicken being an unfamiliar […]

Burger King Will Add Grilled Hot Dogs

Burger King Will Add Grilled Hot Dogs

Burger King will introduce a two-item line of grilled hot dogs in more than 7,000 U.S. stores on February 23, a move that President of Burger King North America Alex Macedo told BurgerBusiness.com is “as big and important a leap as bringing chicken into the stores in the ‘70s was.” The Grilled Dogs line of […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

All-Day Breakfast Impacts Q3 Ad Spending

All-Day Breakfast Impacts Q3 Ad Spending

McDonald’s all-day breakfast initiative had an impact on restaurant industry ad spending even before it began. Total restaurant ad spending was $1.553 billion in Q3, down 1.1% from the same period last year but essentially unchanged from Q2 this year, according to Kantar Media. Restaurants did better than total U.S. advertising spending, which declined 3.9% […]

Outback Adds Premium, Grass-Fed Burger

Outback Adds Premium, Grass-Fed Burger

Burgers continue to be casual dining’s go-to menu tactic for building check average and traffic. The latest example is Outback Steakhouse, which is taking a break from promoting its Bloomin’ Onions to introduce a new premium burger to its menu. Its new Grass-Fed Burger with Aged Cheddar is described as a “100% grass-fed, sustainably raised […]

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