Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Restaurant Ad Spending Stalls in 2014

After four years of solid growth in ad spending that outpaced other businesses, the restaurant industry pulled back in 2014. The change reflects major chains’ decisions to slow the pace of new menu item introductions as they simplify operations. It also may have resulted from shifting advertising dollars to digital media.

Last year, restaurants spent […]

What McDonald’s Can Learn From Canada

Well, that didn’t work. McDonald’s Corp. reported a 4% decline in comp sales for February, the month it rolled out the sweet “Choose Lovin’” campaign. Even those who did don’t seem to have chosen McDonald’s as well.

So now what? McDonald’s can either decide it’s in the middle of a two-year “correction” that will result […]

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.

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‘Pay With Lovin” Ads Earn Little Payback

McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.

Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of […]

Wendy’s Refocusing on Its Core

Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items.

Wendy’s Bacon & Blue on Brioche

During Investor Day presentations at its headquarters, Brolick said […]

McDonald’s Signs In

Despite—or perhaps because of—all the attention given digital media in general and McDonald’s embrace of it in particular, it is nice to see the chain celebrating the delights of that clunky, old-school, analog communications medium, the outdoor sign.

A 60-second TV spot titled “Signs” (from Leo Burnett) that the chain began airing over […]

McDonald’s: All You Need is ‘Lovin’ It’

McDonald’s greets the new year on Jan. 3 with the latest incarnation of its’ “I’m lovin’ it” campaign, hoping to change its business, customer perceptions and maybe even the world. In a video released by the company today, Deborah Wahl, chief marketing officer for McDonald’s USA, says the campaign is part of “a brand transformation” […]

Pal’s Showcases Its Differences

Pal’s Sudden Service likes to be different. The regional burgers and hot dog chain with 26 distinctive restaurants in northeast Tennessee and southwest Virginia is poking fun at the big brands again.

Pal’s latest 30-second TV campaign points out three ways in which it differs from its competitors. One spot notes that Pal’s drive-thru […]