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McDonald’s U.S. Ad Creative in Review

McDonald’s U.S. Ad Creative in Review

Jump ball. The advertising account competition that is the stuff of legend was reinstated on Monday when a McDonald’s Corp. spokesperson confirmed to Adweek that creative responsibility for its U.S. advertising assignment is being reviewed. At stake could be control of more than $1 billion in ad spending. “While we value the relationships we have […]

McDonald’s Takes Taste Test to Asia

McDonald’s Takes Taste Test to Asia

McDonald’s is using familiar American marketing tactics to introduce a very American new menu item in Hong Kong. The product is a “Pulled Chicken Burger”: shredded chicken meat mixed with tandoori sauce, green and red cabbage and carrot, topped with a deep-fried onion ring and served on a bakery-style bun. Pulled chicken being an unfamiliar […]

Burger King Will Add Grilled Hot Dogs

Burger King Will Add Grilled Hot Dogs

Burger King will introduce a two-item line of grilled hot dogs in more than 7,000 U.S. stores on February 23, a move that President of Burger King North America Alex Macedo told BurgerBusiness.com is “as big and important a leap as bringing chicken into the stores in the ‘70s was.” The Grilled Dogs line of […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

All-Day Breakfast Impacts Q3 Ad Spending

All-Day Breakfast Impacts Q3 Ad Spending

McDonald’s all-day breakfast initiative had an impact on restaurant industry ad spending even before it began. Total restaurant ad spending was $1.553 billion in Q3, down 1.1% from the same period last year but essentially unchanged from Q2 this year, according to Kantar Media. Restaurants did better than total U.S. advertising spending, which declined 3.9% […]

Outback Adds Premium, Grass-Fed Burger

Outback Adds Premium, Grass-Fed Burger

Burgers continue to be casual dining’s go-to menu tactic for building check average and traffic. The latest example is Outback Steakhouse, which is taking a break from promoting its Bloomin’ Onions to introduce a new premium burger to its menu. Its new Grass-Fed Burger with Aged Cheddar is described as a “100% grass-fed, sustainably raised […]

McDonald’s Burger’s 280 Channels of Hype

McDonald’s Burger’s 280 Channels of Hype

Digital media are still new enough, still being played with and explored, that some of what’s created with them is done, well, just because we can. That seems a good explanation for McDonald’s France’s creation of a multi-channel Internet site, “280.tv” to promote a burger LTO. Introduced in 2001, Le 280 burger takes its name […]

Restaurant Ad Spending Drops 10.4%

Restaurant Ad Spending Drops 10.4%

Restaurant ad spending nosedived in Q2 despite several major marketing pushes from high-flying chains. Over the April-May-June period, restaurants spent $1.546 billion on measured-media advertising, according to Kantar Media. That’s not insignificant, but it is a surprising 10.4% below the $1.724 billion that restaurants spent during 2014’s Q2. Overall U.S. ad spending also was down […]

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