Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Asiago Veggie Burger with Kale Parmesan Caesar Salad shown below!

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Better Bacon Means Better Burgers

Go to the JONES FARM RECIPE PAGE to get the Dry Aged Cherrywood Beer Burger recipe for May.

Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McDonald’s: Lower Prices, Faster Ordering

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McDonald’s is considering menu boards that present customers with lower prices on some core items and a limited “Mickey D’s best” selection at both the drive-thru window and inside counter.

The Wall Street Journal this week outlined some of the plans the company recently shared with its operators, including simplifying the drive-thru menu and strengthening […]

McDonald’s Explains Sirloin Burger Campaign

Mx Green field for McDonald's

Word is out that McDonald’s is reviving the Hamburglar character to market its new Sirloin Third Pound burgers. But he won’t be the product’s only pitchman. In an exclusive interview with BurgerBusiness.com, McDonald’s VP-Marketing Joel Yashinsky laid out all the elements of the campaign and explained the thinking behind them.

“New Girl” star Max […]

Smashburger Eyes UK, Readies U.S. Ads

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Smashburger is preparing to join fast-casual burger compatriots Shake Shack and Five Guys in the UK while also readying its most serious advertising effort at home.

Smashburger has hired Tim Lowther—who has worked in the UK for both Shake Shack (as business manager) and Five Guys (head of UK North operations), according to The Caterer—as […]

McDonald’s McCafé Campaign Blends Ads/TV

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McDonald’s is running an interesting campaign in the UK for McCafé that is both gentle branding effort and women-targeted marketing together in one clever media buy.

“McCafé Moments” are 30-second commercials that air during Channel 4 programming. Each features a small group of real people, most often women, who discuss events in the show the […]

A&W Gets Meaty with Deli Burger

A&W Deli Burger

A&W Restaurants will bring a little attitude to its menu when it unveils a new Deli Burger that’s topped with sliced pastrami, mushrooms, onion and Swiss cheese on a double burger. The chain says the burger arrives on April 13.

A TV spot labels this creation, “The greatest thing since sliced meat.” The brand’s advertising […]

Restaurant Ad Spending Stalls in 2014

After four years of solid growth in ad spending that outpaced other businesses, the restaurant industry pulled back in 2014. The change reflects major chains’ decisions to slow the pace of new menu item introductions as they simplify operations. It also may have resulted from shifting advertising dollars to digital media.

Last year, restaurants spent […]

What McDonald’s Can Learn From Canada

Well, that didn’t work. McDonald’s Corp. reported a 4% decline in comp sales for February, the month it rolled out the sweet “Choose Lovin’” campaign. Even those who did don’t seem to have chosen McDonald’s as well.

So now what? McDonald’s can either decide it’s in the middle of a two-year “correction” that will result […]

How Jack Retooled its Burgers and Made Sales Jump

Blah. That was consumers’ evaluation of Jack in the Box’s burger lineup in research it conducted last year. That’s a scary opinion for a burger chain to hear so Jack worked fast to change its burgers and its marketing. The results have been far more immediate and positive than the chain expected or can explain.

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