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Reece PBC Burger Returns; Let’s Burger!

Reece PBC Burger Returns; Let’s Burger!

One of last year’s most talked about burgers makes its return today. Ontario-based The Works Gourmet Burger Bistro’s annual “Get Stuff’d” menu promotion returns and brings with it the Reese PBC, a burger (below) stuffed with Reece’s Peanut Butter Cup candy and then topped with bacon, crispy onions and still more Peanut Butter Cups. It’s […]

The Habit Hatches Special Chile Menu

The Habit Hatches Special Chile Menu

Hatch chiles are becoming the new on-trend burger topper, at least outside New Mexico where the green chiles are grown and long have been used with almost every food. Tomorrow (Aug. 31), The Habit Burger Grill launches a Hatch Chile Festival with a special menu that includes a burger, a chicken sandwich, and a chicken […]

McDonald’s Agency Review: Is There a Secret Ingredient?

McDonald’s Agency Review: Is There a Secret Ingredient?

McDonald’s Corp. announced last month that it is reviewing agencies to handle creative for its billion-dollar U.S. advertising account. A single shop is considered likely to get sole control of an account that’s now split among several. What should McDonald’s look for from an agency and what does it most need from that agency? I […]

Customer Loss Cripples Red Robin Q1

Customer Loss Cripples Red Robin Q1

The new advertising agency handling Red Robin Gourmet Burgers and Brews has its work cut out. The burger chain says it has selected that agency, succeeding Vitro, but wouldn’t share the name during today’s Q1 earnings call. Instead, Red Robin CEO Steve Carley and President Denny Marie Post, outlined the chain’s marketplace problems that caused […]

McDonald’s U.S. Ad Creative in Review

McDonald’s U.S. Ad Creative in Review

Jump ball. The advertising account competition that is the stuff of legend was reinstated on Monday when a McDonald’s Corp. spokesperson confirmed to Adweek that creative responsibility for its U.S. advertising assignment is being reviewed. At stake could be control of more than $1 billion in ad spending. “While we value the relationships we have […]

McDonald’s Takes Taste Test to Asia

McDonald’s Takes Taste Test to Asia

McDonald’s is using familiar American marketing tactics to introduce a very American new menu item in Hong Kong. The product is a “Pulled Chicken Burger”: shredded chicken meat mixed with tandoori sauce, green and red cabbage and carrot, topped with a deep-fried onion ring and served on a bakery-style bun. Pulled chicken being an unfamiliar […]

Burger King Will Add Grilled Hot Dogs

Burger King Will Add Grilled Hot Dogs

Burger King will introduce a two-item line of grilled hot dogs in more than 7,000 U.S. stores on February 23, a move that President of Burger King North America Alex Macedo told BurgerBusiness.com is “as big and important a leap as bringing chicken into the stores in the ‘70s was.” The Grilled Dogs line of […]

Why Jack in the Box Changed its Burgers

Why Jack in the Box Changed its Burgers

Last week, Jack in the Box announced it was revamping how 29 current menu items are dressed and adding a new burger, the Double Jack. BurgerBusiness.com spoke with Jack in the Box SVP-Chief Marketing Officer Keith Guilbault about those changes and the thinking behind them.   You did research in 2014 that found some customers […]

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