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Burgerville Ties Menu LTOs to Community Programs

Filed under LTO, Menu, Nonbeef, Pricing, QSR Burgers

spinach__pesto_turkey_burger_smBurgerville continues the evolution of its seasonal-menu program into a community involvement initiative with the introduction of the Crispy Onion & Spinach Turkey Burger. Strawberry milkshakes, smoothies and lemonade as well as a strawberry shortcake dessert also have joined the menu. 

The Vancouver-Wash.-based chain last year began creating monthly limited-time menu items pegged to local, seasonal foodstuffs. Beginning last month, the local/seasonal aspect continues, but menu specials now change every six weeks. The items are created by area foodies and a portion of sales is directed to a local nonprofit. The Crispy Onion & Spinach Turkey Burger is the creation of food stylist Lucy Nelson, and Zenger Farm—a nonprofit urban farm in Portland, Ore., that educates on sustainability—will benefit from a portion of the burger’s sales over the six-week promotion. Oregon Food Bank received a portion of the sales for the Pickled Pepper Cheeseburger Burgerville introduced in March.

Priced at $4.99 alone or $7.99 as part of a combo basket, the Crispy Onion & Spinach Turkey Burger begins with a natural (no hormones or antibiotics) turkey patty (sourced from Diestel in Sonora, Calif.). Condiments include two kinds of pesto: sun-dried tomato and spinach-and-basil. Food Alliance-certified, locally sourced baby spinach replaces lettuce, with fried onions completing the build on a toasted bun from a Portland bakery.