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BurgerBusiness’s Monday News-Nugget Catch-Up

Filed under Advertising, Marketing, QSR Burgers

istock_ketchup► Jack in the Box this week launches the “Jack’s Big Rip-Off” peel-and-reveal promotion. Customers must buy a combo meal to get a game piece. [via Jack in the Box]

► Consumer perceptions of QSRs are improving, according to BrandIndex [via MediaPost]

► Stephen Hanson’s B.R. Guest group will open a New York City burger bar, Bill’s Bar & Burger. [via GrubStreet]

► McDonald’s talks about sustainability and its “green” supply chain. [via Daily Finance]

► The KFC “Double Down” Sandwich: Real or High-Cholesterol Hoax? [via Consumerist ]