Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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BurgerBusiness Poll: Whose Ad Slogan Reigns Supreme?

httpvh://www.youtube.com/watch?v=YvEY7xdYnAo Sonic’s decision to review its ad account and incumbent Barkley’s choice not to defend it means a new agency, new advertising are in the offing for the No. 4 burger chain. The latest incarnation of its slogan, “Sonic good.” (at left), is pretty toothless, but at least it was a slogan. Many chains—Hardee’s, Carl’s Jr. and Five Guys among them—seem to have given up crafting a memorable positioning line for their advertising. That’s unfortunate for a category that has given us “Have it your way,” “Hot ‘n juicy,” “You deserve a break today” and other classic lines.

Let’s give some guidance to whichever ad shop takes on the Sonic brand. Which burger chain’s ad slogan is the most likable, memorable and persuasive? I know those are three qualities, but which one slogan works best for you?

[poll id=”7″]

4 comments to BurgerBusiness Poll: Whose Ad Slogan Reigns Supreme?

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