Burger joints increasingly are identifying their food by brand names in order to further distinguish themselves from competitors. For example, many restaurants serve Angus beef, but 5 Napkin Burger wants its customers to know that its Burger of the Month special for July, the Stay Local, is “Angus beef from Greenane Farms in Meredith, N.Y.”
More than a dozen of this month’s Burger of the Month specials include brand names in menu descriptions. Buckeye Beer Engine’s kielbasa for its Old Country Kielbasa Burger is from State Road Meats; Burger Revolution uses mustard made with Church Key Holy Smoke Scotch Ale on its Swiss Guard burger; and Kooper’s Tavern’s burger patty is Black Angus beef from Creekstone Farms and the pickle on the side is a Tanner’s pickle. Milwaukee Burger Company’s Picnic Burger is topped with slices of Klement’s bratwurst.
In a post last week I suggested burger joints not in direct competition collaborate with each other. Kuma’s Too in Chicago is going one better, welcoming and collaborating with a new restaurant in its neighborhood—Nando’s—even though both fight for the same dining dollar. Nando’s specialty is grilled chicken flavored with peri-peri chili sauce so Kuma’s Too is featuring a July BOTM with peri-peri aïoli, a peri-peri-marinated chicken breast, mango chutney an cilantro.
This month’s list has 56 Burger of the Month specials from around the world. That includes the Nedal′nij East burger at Corner Burger in Moscow. See them all here. There’s bound to be an idea you can use.