Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Burger King Tries Daily-Discount Pricing

Ξ Burger King is testing consumer response to the idea of rotating low-price specials through the week. In a variation of the daily King Deals it has offered in Canada, the chain in select U.S. markets is offering $1.69 sandwich specials on Mondays, Wednesdays and Fridays. In southern Wisconsin that means original Chicken Sandwiches are $1.69 on Mondays and Fridays, with Whoppers discounted to $1.69 on Wednesdays. Combo meals for those sandwiches are just $3.49. A company spokesperson confirmed the discount tactic as a “localized promotion” in a handful of markets.

Ξ McDonald’s latest discount tactic getting tryouts is “Mix and Match 2 for $4” pricing on Quarter Pounders with Cheese and Big Macs. McDonald’s also will roll out nationally its $1.99 Angus Snack Wrap promotion this week.

Ξ Wendy’s continues to test its Natural-Cut Fries with sea salt but says no decision has been made on a wide rollout of that product.

Ξ While continuing to promote its Footlong Quarter Pound Coney, Sonic is preparing to launch its new line of condiment-heavy “Loaded Burgers,” which join its menu next month with heavy ad support. Barkley in Kansas City, Mo., is Sonic’s agency.

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