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Burger King Testing First Stuffed Burger

Filed under LTO, Marketing, QSR Burgers, Research, Test Market

[Update: The Jalapeno & Cheddar BK Stuffed Steakhouse was rolled out nationally on Jan. 10, 2011. See story here.]

Burger King CEO John Chidsey last week told analysts that although sales were down for  the fourth quarter and full-fiscal year, the chain has learned a valuable lesson. “Consumers are willing to pay higher price points for quality products,” Chidsey said of BK Fire-Grilled Ribs, which increased the average check in Q4 even as comp sales declined 1.5%.

Chidsey said the ribs experiment proves the viability of offering more premium-price products to balance low-end products such as Buck Double burgers and $1 breakfast items. In February, Chidsey said the chain’s new batch broilers would allow menu expansion including stuffed burgers. Making good on that suggestion, Burger King now is testing its first cheese-on-the-inside stuffed burger: the Jalapeño Cheddar Stuffed XT. As first reported by blogger Indy Grub Review, the stuffed burger is on the menu in Indianapolis, a favorite proving ground for QSRs, priced at $4.35 for the sandwich, $5.69 for a combo meal.

Chidsey also told analysts that Burger King will roll out new breakfast items in September, as planned. It also will launch promotional support for its signature Whopper, a program it previously pursued in Europe. Beverage and dessert platforms will continue to be retooled, and the chain will conduct a pre-Christmas promotion with Microsoft’s Kinect gaming accessory (click here to see a Microsoft demo of the Kinectimals promotion and the software).

Now that BK’s stuffed burger is a reality, we’ll again offer our list of 10 great stuffed burgers at indie burger joints.

5 Responses to Burger King Testing First Stuffed Burger

  1. Burger Master

    BK’s Buck DOuble is the perfect example of a what junk food is. Its small, tasteless, greasy, and just wrong. Dont waste your dollar on this burger, if it can be called that.

  2. Ashley

    I’ve tried this burger the other night! I am totally obsessed with jalepenos, so when I saw this on their menu, I was like wow!!! I did get the meal. Not a bad price, either! This burger is AMAZING!!!!!! the best burger I have ever tried in my life!!!!!!!!!!!! No lie. And I am seriously about to go there and get another now! Lol. Try it! Don’t judge it, try it first!!!!!!!!!!!!!!! It has sooo much flavor in every bite!

  3. rossp

    I am 53 yrs old. I have had thousands of burgers in my days. Most I liked, some were so-so. But I have never had a burger that was so bad that I could not finish eating it until today.That Jalapeno burger is terrible. It is like eating a mouthful of jalapenos and nothing else. I couldn’t taste meat, tomato or any condiments. So over powering was the taste that I may never eat at Burger King again.

  4. Katie Lyons

    All mine had on it was microwaved lettuce and mayo……it was awful

  5. Earl Crockett

    Some of you must have a really bad Burger King restaurant in your town. I eat fast food maybe 4 times a year usually. My wife brought the jalapeno cheddar stuffed burger for me to try. I ate one a week for a month until they were no longer available. They were delicious. Does anyone know if they are bringing them back?