[Update: The Jalapeno & Cheddar BK Stuffed Steakhouse was rolled out nationally on Jan. 10, 2011. See story here.]
Burger King CEO John Chidsey last week told analysts that although sales were down for the fourth quarter and full-fiscal year, the chain has learned a valuable lesson. “Consumers are willing to pay higher price points for quality products,” Chidsey said of BK Fire-Grilled Ribs, which increased the average check in Q4 even as comp sales declined 1.5%.
Chidsey said the ribs experiment proves the viability of offering more premium-price products to balance low-end products such as Buck Double burgers and $1 breakfast items. In February, Chidsey said the chain’s new batch broilers would allow menu expansion including stuffed burgers. Making good on that suggestion, Burger King now is testing its first cheese-on-the-inside stuffed burger: the Jalapeño Cheddar Stuffed XT. As first reported by blogger Indy Grub Review, the stuffed burger is on the menu in Indianapolis, a favorite proving ground for QSRs, priced at $4.35 for the sandwich, $5.69 for a combo meal.
Chidsey also told analysts that Burger King will roll out new breakfast items in September, as planned. It also will launch promotional support for its signature Whopper, a program it previously pursued in Europe. Beverage and dessert platforms will continue to be retooled, and the chain will conduct a pre-Christmas promotion with Microsoft’s Kinect gaming accessory (click here to see a Microsoft demo of the Kinectimals promotion and the software).
Now that BK’s stuffed burger is a reality, we’ll again offer our list of 10 great stuffed burgers at indie burger joints.