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Burger King adds Big King, $1 BBQ Rib

Filed under Menu, Value Menu

BK_BBQ Rib_2013[Addendum: Those who continue to insist BK “copied” the Big Mac should recall Carl’s Jr.’s Big Carl from 2009. Imitation = flattery and restaurants are good at it.]
Yes, Burger King has introduced the double-decker Big King to its menu.The build is “two savory fire-grilled beef patties, topped with, melted American cheese, fresh cut iceberg lettuce, crisp onions, crunchy pickles, and featuring a sweet thousand island style dressing, all on a warm, toasted, sesame seed bun.”BK_Big King_2013

Know what that sounds like? Yep, like the the double-decker burger Bob Wian first served in 1937 and that has been the signature sandwich at the Big Boy chain ever since. The Big Mac was created by Pittsburgh McDonald’s franchisee Jim Delligatti in 1967. And Burger King has been selling a Big King burger overseas for years. So all the “menu plagiarism” talk is meaningless.

Consumers care about price, quality and taste, not whether this is like that. Will they buy the $3.69 Big King or the similarly priced Big Mac? That’s the question.

Burger King’s more interesting introduction is the BBQ Rib sandwich. It’s noteworthy not because it’s similar to the McRib but because it is priced at $1, or one-third the McRib’s $2.99. Now THAT is something consumers care about. The BBQ Rib, described “juicy boneless rib patty, freshly cut onions, crisp pickles, a sweet and spicy BBQ Sauce and all served on a on a warm toasted sesame bun,” is a serious challenger to the Dollar Menu & More and the McRib. This rib sandwich is smaller and is on a different bun than the BK Rib Sandwich sold earlier this year. But I’d say Burger King’s guilty of smart marketing, not “cloning.”

3 Responses to Burger King adds Big King, $1 BBQ Rib

  1. Wayne

    I tried the first mcRib knockoff that BK had and didn’t like it and I just tried the newer variation and it isn’t any better. The problem I have with it, is it has little substance. It is a smaller sandwich but the patty is smaller also and barely any bbq sauce either. I think the McRib’s bun is better also. I’ll be trying to Big King as well, but highly doubt it will be a serious challenger to the Big Mac.

  2. I tried the BBQ Rib Sandwich and thought it was not only better than McDonald’s McRib, the price was perfect. It’s reminiscent of what the McRib *used* to taste like, and that was good.

  3. Tess Stickles

    They should have called the burger “His Majesty”.