Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Mediterranean Lamb Burger with Wisconsin Feta shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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BK Moves Satisfries to Kid’s Meals

BK_SatisfriesAd2Burger King will make its new, lower-cal Satisfries the standard fries in Burger King Kid’s Meals.

Introduced last September, Satisfries have 40% less fat and 30% fewer calories than rival McDonald’s fries. Both chains have been promoting apple slices as an option moms can choose instead of fries with kids meals. But Burger King is acknowledging what every mother knows: Kids would rather have fries.

“Kids don’t want to give up their favorite snacks,” Eric Hirschhorn says in a release announcing the switch. “By adding our lower fat, fewer calorie french fry to the Kid’s Meal as  the standard fry, we are providing an option parents can feel better about giving to their kids, without children having to compromise on taste.”

Burger King revamped its kids meals in 2011 with new packaging and a new crown but has given the meals far less marketing support than McDonald’s devotes to its Happy Meals. The Yale Rudd Center for Food Policy and Obesity estimated McDonald’s U.S. spending on Happy Meals at $42 million in 2012. The chain currently is promoting Happy Meals at a reduced $2.99.

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