Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Better Burgers, Higher Prices

Source: NPD Group/CREST

When Jack in the Box launched its new All-American Jack Combo (shown) last week, it priced the burger/fries/drink meal at $4.99. That put it right of the top of the pricing “sweet spot” for quick-service burger chains. Jack in the Box had mined the lower edge of that pricing target in May with its $3.49 Value Deal meal.

According to data from The NPD Group/CREST presented by Wendy’s during its recent Investor Day event, about one-third of QSR-burger average-eater checks fall into the $3-to-$4.99 range, making it the largest single wedge of the pricing pie. But checks in the $5-to-$6.99 range are catching up, accounting for 28%, and more than one in six checks (17%) is more than $7. The value sector ($3 or less) accounts for slightly less than one in four checks.

That’s because the so-called “better burger” movement always has been a “pricier burger” trend at heart. And that’s not a bad thing for restaurant operators or burger lovers, because burgers have gotten better as well as more expensive as a result. That’s fair, eh?

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