A&W Restaurants will bring a little attitude to its menu when it unveils a new Deli Burger that’s topped with sliced pastrami, mushrooms, onion and Swiss cheese on a double burger. The chain says the burger arrives on April 13.
A TV spot labels this creation, “The greatest thing since sliced meat.” The brand’s advertising is handled by Cornett Integrated Marketing Solutions in Lexington, Ky., where A&W moved after it was spun off to franchisees by Louisville-based Yum! Brands in 2011. The chain has roughly 700 locations, many of which are co-branded with former Yum! Siblings KFC and/or Long John Silver’s. A&W Canada has been a separate entity since 1972.
A&W’s signature item remains its root beer. A&W root beer has been around since 1919 and is named for founding partners Roy Allen and Frank Wright. The beverage is made in-house at A&W restaurants, sweetened with cane sugar.
The Deli Burger joins a solidly traditional menu at A&W. The third-pound double-patty Papa Burger is the featured burger. Chicken, tenders, strips and sandwiches also are on the menu. But every year or so the chain shows a bit of flash. In 2013 it was a BBQ Bacon Crunch Burger. Last year it was the Hand-Breaded Chicken Tender Texas Toast Sandwich, promoted with an even longer, 304-character hashtag: (#supertastylargeandinchargetexastoasttwohandwichmadewithdeliciousonehundredpercentwhitemeathandbreaded