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Are More Beer Burgers on Tap?

Filed under Burger, Burger Bar

When I predicted last year that 2016 would see more beer/burger collaborations I was thinking more about marketing, but burger joints had something else in mind. GrubGrade and ChewBoom have reported that Wendy’s is testing a Bacon & Beer Cheese Burger in Houston.

carls-jr_budweiser-beer-cheese-burger-coming-to-carls-jr-and-hardees-this-october-678x381This burger has applewood-smoked bacon, beer-cheese spread and caramelized onions on a pretzel. It’s being offered at a top-tier price of $5.29 alone; $7.19 for a combo.

What it doesn’t have is the cachet of a name-brand beer, unlike the Budweiser Brew House Bacon Cheeseburger (at l.) that Carls Jr. and Hardee’s introduced last month.

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Here’s Umami Burger’s take on combining beer and burger: its new “It Takes 2 on Tuesdays” deal says buy two entrees and get $2 draft beer or 2-for-1 cocktails or wine by the glass.

Umami also has partnered with UberEats for deliver in Los Angeles; Orange County, Calif.; San Francisco; Chicago and New York City. It also has created a new UberEats Burger (below) available only through delivery. The build: beef patty with teriyaki, mis-maple bacon, tempura avocado, a fried egg and miso mustard.

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When McDonald’s announced plans to introduce table service its 1,400 stores in Canada last September, it said the new service model would mean hiring an additional 15,000 workers to make it work.

McDonald’s Canada CEO John Betts said table service would require an additional 10 to 15 employees to fill new jobs such as greeters.

mcd_tableservice-520The company’s disclosure last week that it wants table service in all 14,000 U.S. restaurants….eventually…didn’t come with any predictions of massive hiring. CEO Steve Easterbrook said table service—which will get an initial push in markets including Boston, Chicago, San Francisco, Seattle and Washington, D.C.—will require investments in technology (kiosks), remodeling and training. But I haven’t read any predictions about a hiring spree. And that’s the way franchisees want it, no doubt.

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Who would have guessed it, but Morgan Spurlock’s new chicken restaurant appears to have been just a look-at-me stunt. According to The Columbus Dispatch, the author/director who played fast and loose with nutrition apparently did the same with the poor folks (including a representative from the office of Columbus Mayor Andrew J. Ginther) who showed up for the weekend opening of his Holy Chicken restaurant in Westerville, Ohio.

After promising a healthier, free-range chicken sandwich, Spurlock instead had table cards telling guests its chicken was “pretty much the same as all industrial chickens.” His message seemed to be that everything about restaurants is marketing and spin. That’s certainly true of Spurlock himself, who was filming the disappointed folks he lured in while claiming that, hey, he might really open a restaurant. Some day.

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We Are Unlimited is the rather awkward name for the new agency Omnicom is creating to service the consolidated McDonald’s U.S. advertising creative business, Ad Age reports. It will be based inn Chicago and take control (largely from Leo Burnett) of the account on Jan. 1, 2017.

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Black Friday traditionally kicks off the Christmas season here but in the UK, KFC is waiting until next Monday (Nov. 28, 2016) to get festive. It will introduce The Colonel’s Christmas Burger, a combination of a crispy chicken breast with hash brown patty, cranberry sauce, cheese, lettuce and sage & onion mayo. The price is £3.99 (about $4.93).

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