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And the “Macca’s Chef” winner is…

Filed under Advertising, Marketing, QSR Burgers

httpvh:// Sept. 30, McDonald’s in Australia (where it’s known as Macca’s) launched “Macca’s Chef,” a 9-episode, weekly online series that airs during the popular “Celebrity MasterChef” program. McDonald’s series is a parody of chef competitions, following two restaurant trainees—Steve and Chris—and their chef/mentor Jean-Pierre as the guys learn to properly cook the new Mighty Angus burgers. One of the young fellows will earn the Macca’s Chef title.

Whose cuisine reigns supreme? Well, it hasn’t aired in Australia yet, but the final episode is here to enjoy. If you watch, don’t spoil it for your friends down under, eh?