This site is intended to be a gathering place for news, data, opinions and insights about burgers, restaurants that serve burgers and the people who own and work in those restaurants. Don’t look for accounts of what or where we ate last night or for cellphone photos of half-eaten burgers. There are plenty of blogs and tweets covering such things quite well if that’s what you’re into. Don’t look for endless, pointless chat about social media. This site is about the burger business.
Flipping burgers in the back as BurgerBusiness.com proprietor is Scott Hume, freelance writer, one-time editor-in-chief at Restaurants & Institutions magazine, past Chicago bureau chief at Advertising Age magazine and longtime burger lover.
BurgerBusiness.com has been cited in USA Today (and most recently here), Huffington Post, Reuters, San Francisco Chronicle, Esquire, Atlanta Journal-Constitution, MSN Money, Time, The Daily Beast, Financial Times (and again here), NBCNews.com, Crain’s Chicago Business and many others. Hume has been the featured guest on Janney Montgomery Scott’s “State of the Industry” conference call with investors. The editor has been interviewed by TheStreet.com, on National Public Radio’s Marketplace (and again in October ’09), CTV’s Business News Network, the BBC and elsewhere as an authority on burger menus and marketing. Yahoo! put out a story covering BurgerBusiness.com’s 2012 burger-trend predictions. When Forbes named Smashburger one of America’s Most Promising Companies, it came to BurgerBusiness.com for comment. MarketWatch radio asked Hume to comment on McDonald’s Q3 2012 earnings report.
And when McDonald’s Australia prepared to add the Serious Lamb Burger, the news was in BurgerBusiness.com days before it was in papers or on TV in Australia. They credited BurgerBusiness.com for breaking the story.
In 2013, BurgerBusiness.com was asked to be a featured blogger in the Fast Food section of The Huffington Post. Many BurgerBusiness posts also appear on the Christian Science Monitor and Business Insider sites. Not another fast-food blog can claim that.
BurgerBusiness.com was the first to report the demise of the Angus Third Pounders from McDonald’s menu as others acknowledge. It was the first to report McDonald’s plans to sell Mighty Wings nationally. It was the first to report McDonald’s adoption of boxed, multi-person meals. BurgerBusiness.com likes to be first.
BurgerBusiness.com gets read. When Forbes covered the pretzel-bun fad, it’s Aug. 9, 2013, article began with this:
“In November 2012, the industry publication, BurgerBusiness.com predicted that 2013 would be the Year of the Bun. Turns out, it was right on the money.”
Burgers are for closers.