The most tweeted-about burger chain in Gilbertville, Iowa? It’s Wendy’s. In Roosevelt, Utah, however, it’s McDonald’s. Five Guys reigns in Orange Beach, Ala., and Whataburger is tops in Brackettville, Texas. In Yuma, Ariz., it’s Smashburger.
Researcher PeekAnalytics analyzed Twitter conversation about the top 20 burger chains in 12,000 communities over the course of June 2013. That was a total of 9 million tweets just about who has the best or worst food and service. Positive and negative comments were counted the same.
Click on the map at left to go to PeekAnalytics’ interactive map. You can see where each of the top 20 burger chains is the most tweeted about.
Overall, McDonald’s got the most tweets, just as it gets the most sales. Wendy’s was No. 2, followed by Burger King.