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Is This Chipotle’s Tasty Made Slogan?


Chipotle Mexican Grill has new marketing slogans that could signal a renewed affirmation of the “Food With Integrity” positioning that has been blunted by food-safety incidents. Or, more intriguingly, the company may have trademarked taglines for possible use with the Tasty Made burger concept Chipotle plans to open this fall

Burger of the Month Specials: Aug ’16

Burger of the Month Specials: Aug ’16 High summer brings burger creativity and the August Burger of the Month Specials don’t disappoint. Here are more than 60 burger builds worth trying. But let me begin with a shout out I’ve been meaning to…

Nomura Sees McD’s Comp Sales Fading

Nomura Sees McD’s Comp Sales Fading Nomura restaurant analyst Mark Kalinowski maintains both his Neutral rating of McDonald’s Corp. stock and his forecast for the chain’s Q2 same-store sales, which will be reported next week. But Q3 and Q4 likely will be…

Big Plans for Home of the Motherburger

Big Plans for Home of the Motherburger Recently, B&B Franchise Group in Boca Raton, Fla., operator of the seven-unit Burger & Beer Joint chain announced that CEO Bill Herman and private equity firm Larsen MacColl Partners had acquired control. Plans are in place…

The Week’s Most Intriguing Burgers, 8/5

The Week’s Most Intriguing Burgers, 8/5 This week’s roundup of distinctive burgers begins with a camel burger and ends with a mountain of meat between two buns, In between there’s a burger with broccolini, one with an Italian meatball, another with a…

Jack’s Brewhouse Burger Joins Beer Trend

Jack’s Brewhouse Burger Joins Beer Trend Jack in the Box today introduces its latest upscale burger LTO, called Jack’s Brewhouse Bacon Burger (below). The name alludes to a Porter Ale cheese sauce that partners with its signature 1/4-lb. beef patty, grilled onions,…

LTOs Are Getting More L

Umami_Carnitas Burger_FEAT

What has happened to the “limited-time offer”? Burger joints still do burgers of the month with a 30-day (or more) shelf-life, but chains, especially are playing games with LTOs. Very limited times (like 24 hours) or very limited availability. For example, Umami Burger announced a new burger, the Kinoko Burger

Yum! Trademarks ‘Trust in Every Bite’

Yum Food Safety

Yum! Brands apparently is thinking about food safety as it watches Chipotle Mexican Grill’s efforts to rebound from several food-safety incidents and after having dealt with its own safety scandals at KFC in China and at Taco Bell here in recent years. McDonald’s reported a net loss in Japan for

UK Readies a Proper Nat’l Burger Day

Gourmet Burger itchen's "Jamie's Burger"

Aug. 25 is National Burger Day in the UK and the mother country will put to shame the spotty U.S. burger-day celebration we hold annually on May 28. More than 800 restaurants will take part in the fourth annual “Mr Hyde National Burger Day” event, organized by a daily lifestyle/dining

The Week’s Most Intriguing Burger Names

Boom Burger

Looking good and tasting great are important to the creation of a perfect burger bar burger. The third leg of that stool is a clever name. This week’s compilation of intriguing burgers adds the requirement that a burger have an intriguing name as well. Why settle for “This Week’s Special”

Top Burgers at the Top New Restaurants

Superiority Burger_Burger

Shut out again. None of Bon Appétit’s Top New Restaurants of 2016 has a burger on its menu. Not brunch, lunch, bar snack or dinner. The tradition here is that when a restaurant list is released from one of the major magazines, asks, “Yes, but can they make a

Burger King Targets Meatatarians


Burger King has identified a new demographic: Meatatarians. In New Zealand the chain has introduced a three-item Meatatarian Range (Menu) LTO that piles on the proteins. Two combine beef patties with a fried chicken patty and bacon; the third goes chicken plus bacon. The burgers: The Full Meaty Burger: two

Shake Shack: Burger Business Outlier

Shake Shack_BaconCheddar Shack

Shake Shack continues to swim against the current in a difficult economy. Its comp sales are up nicely; it’s opening stores globally; existing stores are averaging $102,000 a week, evenly split between lunch and dinner; and it can succeed with LTOs priced at nearly $7 and thinks they could go