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McDonald’s Testing Fry-Toppings Menu

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McDonald’s has made no secret that it is trying new ideas with its “core” menu items. It’s testing three sizes of the Big Mac. It’s trying out fresh ground beef for its Quarter Pounder with Cheese. But what about those “World Famous French Fries”? Here, McDonald’s is trying flavored Gilroy

Burger of the Month Specials: May 2016

Burger of the Month Specials: May 2016 Welcome to National Burger Month. The world’s burger bars are certainly in a celebratory mood, as evidenced by the May Burger of the Month Specials on menus. As always, some amazing creativity is at play. I…

Deconstructing the All-American Burger

Deconstructing the All-American Burger The average American restaurant burger is a $10.50 pre-formed, 8-oz. ground-chuck patty with American cheese, tomato, bacon and ketchup served on a brioche bun with fries on the side. That’s the picture painted by ground-beef purveyor…

Hwy 55 Takes the Road to Expansion

Hwy 55 Takes the Road to Expansion Hwy 55 is 25 years old and on the move. Well-established in its home territory of North Carolina, the concept is expanding through the Southeast. Founder and president Kenney Moore just signed a master franchise agreement…

An Intriguing National Hamburger Day

An Intriguing National Hamburger Day National Hamburger Day is tomorrow, May 28, and while the mission of this site is to celebrate burgers every day, a tip of the hat is in order. There’s no simpler way to applaud the creativity…

McDonald’s Testing Fry-Toppings Menu

McDonald’s Testing Fry-Toppings Menu McDonald’s has made no secret that it is trying new ideas with its “core” menu items. It’s testing three sizes of the Big Mac. It’s trying out fresh ground beef for its Quarter Pounder with Cheese.…

An Intriguing National Hamburger Day

The Bad Apple

National Hamburger Day is tomorrow, May 28, and while the mission of this site is to celebrate burgers every day, a tip of the hat is in order. There’s no simpler way to applaud the creativity and diversity of the products burger-restaurants offer than through a photo gallery. So this

Inside Disney’s Fast-Casual Burger Joint

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The Walt Disney Co. is masterful at creating virtual realities, so its version of a fast-casual burger restaurant is much as you’d imagine. D-Luxe Burger opened last week in Disney Springs, the retail complex outside Walt Disney World in Lake Buena Vista, Fla., that has gone through successive reincarnations from

McD’s Gourmet Breakfast; Bundling Works

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McDonald’s Australian operation is determined to offer a “gourmet” breakfast. It loves that word. The latest attempt is the national introduction of a pair of “Gourmet Brekkie Rolls,” a pair of café-style morning sandwiches that look appealing, gourmet or not. The Smokey BBQ Roll is a soft brioche-style bun with

15 Test Foods We’re Still Waiting For

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The competitive environment, especially among burger chains, is intense now. That results in low- or no-growth quarters and a reliance on discounts. It also has pushed chains to market test lots of potential menu additions. Wendy’s just moved its Bacon Mozzarella Cheeseburger, tested last year, onto its menu. McDonald’s is

McDonald’s Agency Review: Is There a Secret Ingredient?

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McDonald’s Corp. announced last month that it is reviewing agencies to handle creative for its billion-dollar U.S. advertising account. A single shop is considered likely to get sole control of an account that’s now split among several. What should McDonald’s look for from an agency and what does it most

NPD: Breakfast Occasions Still Growing

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Breakfast remains the industry’s growth game, The NPD Group reports. Total breakfast occasions, at and away from home, are forecast to grow by 5% through 2019, while the U.S. population is expected to increase by just 4%. Annual morning snack occasions per person, at and away from home, have increased

Exclusive: National/Local McPick 2 Coming

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McDonald’s next week will revamp its McPick 2 value platform with a mix of national and local offers, BurgerBusiness.com has learned. The national portion of the new McPick 2 for $5 promotion launching May 24 gives consumers their choice from among three core McDonald’s items: the Big Mac, Filet-O-Fish and