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2015 Dawns with Patty Melt Parade

Filed under Marketing, Menu, Trends/Forecasts

Is this going to be another big year for patty melts? I didn’t predict such a trend but the new year has begun with the appearance of several variations on the classic burger-and-cheese-on-toast concept. Among them:

Johnny Rockets

Johnny Rockets

At the 15-location Burger 21 chain, a jazzed-up patty melt is the new special.  The build is it’s Certified Angus Beef patty with freshly grilled onions, melted Swiss cheese and a relish-infused Ragin’ Cajun aïoli.

On the West Coast, Johnny Rockets has unveiled a new lineup of what it’s calling Inside-Out Cheesy Melts. The idea is “two melty cheese slices inside and two crispy slices on the outside…a perfect blend of cheesiness and fresh ingredients.” Varieties are the Cheesy Bacon Tomato Melt, Double Cheddar Patty Melt and a Veggie Patty Melt.

Burger 21

Burger 21

Steak n Shake, too, is thinking patty melt and January healthy resolutions. It has introduced a Veggie Melt sandwich, which has Portobello mushrooms, guacamole, red onion, lettuce, tomato and pepper-Jack chees on grilled sourdough.

Independent burger bars are in on the trend, too. Grill ‘Em All in Alhambra, Calif., famous for its creative burger builds (and names) is offering four weekly specials in January, each a past special that customers asked them to bring back. First up? The Leviathan aka Shark Boy, “a classic patty melt slathered with beer-soaked onions, Swiss and American cheeses sandwiched with tuna melt buns on marble rye. Atlanta’s Yeah! Burger makes a classic patty melt its January special, too.

These follow closely upon Hardee’s late-December addition of its Bacon Velveeta Patty Meltdown. This burger features Velveeta cheese and thick applewood-smoked bacon and grilled onions on a 1/4-, 1/3- or 1/2-lb. charbroiled Black Angus beef patty on grilled sourdough bread.