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Burger King Readies New Menu’s Phase II

Continuing its strategy of rebuilding its menu with waves of new items rather than with one LTO at a time, Burger King is readying Phase II of its new menu. Where the Phase I Summer Menu, introduced in June, was about beef, pork and BBQ flavors, the next wave—which should go national by or shortly […]

Denny’s Revives Build-Your-Own Burgers

Three years ago, Denny’s gave a name to the trend to improved burger quality when it added its line of “burger-joint inspired” Better Burgers. Now it’s giving the customization craze its due by introducing limited-time “Build Your Own” programs for both burgers and milk shakes. The promotion gives diners their choice of beef, grilled chicken […]

Franchisee Morphs Johnny Rockets to JR’s Concept

Johnny Rockets franchisee Richard Riva has opened the first JR’s Burger Grill in Phoenix. Less a totally new concept than a reworking of a full-service Johnny Rockets to a quick-service format, the restaurant is offering a limited menu with burgers priced at $2.99. A Johnny Rockets spokesperson calls the concept “quick-service pricing with fast-casual quality.” […]

Top 20 Burger Joint Logos

Top 20 Burger Joint Logos

Some clever people work for burger joints, and not all of them are in the kitchen. As burger-centric restaurants have become more sophisticated, the look and feel have followed suit. Names have become more playful. And logos have become more stylish, more memorable. A good logo should say more than “We serve burgers.” It should […]

Carl’s Jr., Hardee’s, Sonic Joining BBQ Bandwagon

[Update: the Memphis BBQ line was officially unveiled on Tuesday. Read the release here.] Carl’s Jr. and Hardee’s are preparing to deal themselves into the game that Burger King started with its June introduction of a Summer BBQ Menu. But as is their style, the CKE-owned chains plan to trump BK’s items with a bigger, […]

Latest McDonald’s Test Item: PayPal

McDonald’s is testing a PayPal-based mobile payments service at 30 restaurants in France, according to a report by Reuters. A McDonald’s spokesperson confirmed the tests to the news agency. The test allows McDonald’s customers to order food on their smartphones through a McDonald’s mobile application or online, with payment handled through PayPal. A dedicated counter […]

Monday Meeting: Snacks as Meals


Taco Bell calls its late-night snack menu “Fourthmeal,” but “fifth meal” might be more accurate: A new study from The NPD Group concludes that one of every five eating occasions in the U.S. is snack occasion. Further, while evening snacks are the most common, it’s morning snacking that is on the rise, now exceeding the […]

On Trend: Participatory Burger R&D

Burger lovers around Clifton, N.J., have until Aug. 19 to submit their “Ultimate Burger Recipe” to Zinburger there via its Facebook page. The winning burger will be on the menu for two weeks; its creator gets a $100 gift card. Such promotions have become common through a happy confluence of burger restaurants’ insatiable need for […]

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