Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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Seattle’s Top 20 Burger Spots

The Seattle Post-Intelligencer, with a little help from Seattle magazine (which earlier picked its Top 25), selects the Emerald City’s Top 20 Burgers. Where specific burgers were mentioned, they are included below. In some cases, no specialty burger was mentioned, so a tasty-sounding choice was added.

Zippy's King Lu-Lu

Check the menus; surely there’s […]

Independents Rebound As Restaurant Count Grows

Source: NPD Group/ReCount® Spring Releases

Don’t write the obit for independent restaurants just yet. The NPD Group’s latest ReCount census of commercial restaurant locations finds that numbers of both independent and chain restaurants have risen. This is the first time since 2009 that both sectors have increased due to a decline in the number […]

UK Medals in Dining-Frequency Growth

As the London Olympic Games prepare to open, new research finds the UK’s restaurant scene surprisingly healthy. The latest QuickBite survey conducted for London-based researcher Horizons by YouGov finds the British are dining out more with the highest frequency since December 2010.

The average British adult dined away from home 2.77 times on average during […]

McDonald’s Reconsiders Wings as Small Gets Big Again

The “mini” trend seemed to have played itself out last year when BK Burger Minis came and went at Burger King, but the increasing popularity of snack items—especially chicken snack foods such as Chicken McBites—is making small big time again.

Apparently not satisfied with the success of the McBites, McDonald’s is again testing the popularity […]

McDonald’s Incentivizes Healthier Eating as Growth Stalls

McDonald’s has “regrouped” its U.S. menu, gathering a variety of its lower-calorie—and often lower-price—items and branding this aggregation as a Favorites Under 400 Calories menu. To encourage customers to order these foods and beverages, some of the items carry instant-win game pieces for McDonald’s “Win When the U.S. Wins Gold” promotion, which begins tomorrow. Game […]

Ag Economist Sees Record Beef Prices Ahead

Higher food prices seem a certain result of the drought that has parched about one-third of the U.S. How high prices might go, which proteins will see the sharpest gains and when operators and consumers will feel the impact are the key questions, and there are disagreements and conflicting forecasts. Should burger-concept operators […]

McDonald’s Announces Olympics Menu

Despite earlier promises that its London Olympics-sites menu would be the broadest it ever has assembled for the Games, athletes, press and spectators will find a menu that’s so narrow and safe as to be a bit of a gold-medal disappointment.

The official London Olympics menu

There may be a 9,843-square-foot McDonald’s (its largest) […]

Branding, Localization and Gelato


It’s easy to over-analyze McDonald’s marketing skills because the chain does so much marketing, but it is just as easy to overlook some small efforts that show its finesse. An example: In many markets around the world, McDonald’s is promoting Olympics-themed Coke glasses. Coke-glass promotions are a long-standing tradition with McDonald’s and the offer does […]