Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Gouda Garlic Burger shown below!


Visit the Killer Burger Recipe Vault

Want the recipe for the Cream Cheese Stuffed Garlic Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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McRib 2.0: Meet McDonald’s McRibster


McDonald’s doesn’t often mess around with signature menu items. The Big Mac and Quarter Pounder don’t change. I’d have put the McRib among the iconic untouchables except McDonald’s just messed with it.

Joining the menu today at McDonald’s restaurants across Austria is the McRibster, a snazzier version of the classic sandwich. McDonald’s describes the McRibster […]

Monday Meeting: Return Engagements


T.J. and Pete are back for Sonic.

It’s déjà vu all over again. Three repeat performances are worth noting as the week begins.

◙ Last September, BurgerBusiness.com predicted chicken snack items would be the “Next Battleground” for QSR marketing. With McDonald’s Chicken McBites coming, we said, “Sonic is expected to increase promotional support for […]

Burger King Readies Apple-Topped Burger in Japan

Following the success of such unusual creations as Spam mini-burgers, the über-indulgent Meat Monster Whopper and that holiday favorite the Pizza-Size Burger, Burger King in Japan is preparing another culinary treat no other chain has thought to try.

The apple-topped BK Ringo burger

Available in Japan from March 9, the BK Ringo is a […]

A Fearless Foursome of Burger Introductions


Red Robin's Big Melt Bacon Burger

Amid the seasonal school of fish sandwiches (and even Fish McBites) for Lent it’s nice to see a few new burgers coming onto the scene as well.

◙ One of those burgers is from Red Robin, which had told analysts last week that it wasn’t going to be […]

Red Robin Expanding Fast-Casual Burger Works

Red Robin Gourmet Burgers plans to open four more locations for its Red Robin’s Burger Works fast-casual concept this year, the company announced today. These will include a location on the Ohio State University campus while others will be in the Denver area, where the first Burger Works opened last year.

Burger Works has more-limited […]

Old News, New News & The Big Cheese

McDonald’s/France’s much-ballyhooed introduction this week of four LTO burgers topped with local cheeses is being reported as though it were news. But BurgerBusiness.com readers know that this simply repeats a menu promotion the chain ran in France last year. Even the product photo of the burger with goat cheese is the same. Same bread. Blue […]

Casual Dining Keeping Burger Pricing Steady

Max & Erma's $10.49 Garbage Burger

The new breed of fast-casual competitors such as Smashburger is influencing pricing strategies by casual-dining chains above it as well as by quick-service chains below it.

Data on pricing for burgers at casual-dining restaurants compiled for BurgerBusiness.com by Boston-based pricing-intelligence firm Intellaprice LLC shows that these chains kept […]

French Quiche, NY Sundaes, Mexican Burgers

Letdown Monday follows Super Sunday. And after a day of energetic nationalism, it seems right to update a recurring theme: the globalization of the quick-service burger-restaurant menu. Geo-culinary authenticity may take a hit sometimes, but QSRs are introducing many around the world to flavors and ingredients they otherwise wouldn’t experience.

● Take, for instance, that […]