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Wendy’s Orders a Hot ‘n Juicy Brand Reboot

Urban planner/architect Daniel Burnham’s mantra was “Make no small plans” and that philosophy ruled Wendy’s annual Investor Day event on Monday, an upbeat revival meeting for Wall Streeters that made Burnham’s plan for developing Chicago look timid. Wendy’s sees a path to its future, and its one that includes a new, secretive, code-named ad campaign […]

Better Burgers: The View from Everest

What happens when you follow conventional wisdom but your customers don’t? When Everest Burger opened a year ago in Glencoe, Ill., an affluent northern Chicago suburb, it had all the 21st-century burger-restaurant earmarks: upscale grass-fed-beef specialty burgers and a fast-casual service model. Owners Mark and Margarita Challenger weren’t novices: They own the successful Guanajuato Mexican […]

Burger King’s Top Chef Talks Menu Development

Burger King is rethinking and revising its menu. Branded Cinnabon cinnamon rolls are now available in some markets (at $1.99 apiece or two for $3.29, three for $5.99); it has introduced the $5 Chef’s Choice and $1.99 BK Toppers burgers; and it has recently upgraded its fries and bacon. The bacon-and-oyster Hangtown Fry isn’t on […]

The State of Johnny Rockets

They’re not as good as a burger but nice infographics can be very satisfying. Consider, for example, this timely “state of the union” creation from the Johnny Rockets chain. To kick off its new blog, called The Original Hamburger, the chain compiled a variety of data on consumer dining behavior for this work of info […]

McDonald’s Answers the Doubters

McDonald’s Answers the Doubters

“The headline is, ‘We’re staying on the move in 2012,’ ” McDonald’s CEO Jim Skinner told analysts today in announcing Q4 and full-year 2011 sales results. But if that was the headline, the subhead was “So operators should stop squawking.” Skinner and other McDonald’s executives were addressing Wall Street analysts in their conference call, but […]

The Top New Burger Restaurants

Last year was a turning point for the burger boom. The pivot is evidenced by the relative absence of burger-menu spots on “best new restaurants of 2011” lists. But contrary to what some industry observers/doubters choose to believe, I don’t think this represents a decline in burger popularity. The list below shows that quality new […]

Another New Burger for Wendy’s?

Ah, chains can menu chicken if they must but they can’t stop trying to perfect better burgers, can they? Wendy’s can’t. GrubGrade reports that in Wichita, Kan., the chain is testing yet another premium burger line that it’s calling Black Label Hamburgers, a name reminiscent of top-shelf spirits. This is the same chain that shocked […]

Greene Turtle’s Stuffed Burgers, Stuffed Beers

The Greene Turtle Sports Bar & Grille chain still believes in burgers. On Jan. 2, the 30-unit mid-Atlantic chain introduced a limited-time menu of four half-pound stuffed burgers: the Spicy Jack (stuffed with jalapeňos, pepper-Jack and Cheddar cheeses); the Pep & Cheese (stuffed with pepperoni, fresh basil and Provolone cheese); the Bacon & Cheddar (stuffed […]

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