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Monday Meeting: McDonald’s, Eggplant and Asia

The return of McRib is about as unexpected as the cancellation of “Charlie’s Angels,” and just as interesting. Here are three other McDonald’s tidbits that are more indicative of the global state of the burger business:  ● What’s more unusual than McRib? How about a burger topped with mashed eggplant? That’s the thinking in Italy where renowned Michelin-starred […]

McDonald’s Taking McBite Out of Chicken Market

A year ago, BurgerBusiness.com tipped off that McDonald’s had introduced all-breast-meat Chicken McBites in Australia as a new-era McNugget. In Sept. 2011, we reported that McBites were testing in Detroit, and in a post last month, we called chicken snack foods like McBites “the next battleground” for QSRs.  Now, connecting those dots, is Maureen Morrison of Ad […]

McDonald’s Shows Strength, Eyes Price Increase

Despite the ongoing debt crisis hobbling several European nations’ economies, McDonald’s Corp. reported a 4.9% increase in same-store sales for Europe for the quarter ended Sept. 30, 2011. That even bested the 4.4% comp-sales increase for the chain in the U.S. Global net income rose 9% for the quarter. But CFO Peter Bensen also cautioned […]

Korean KBQ Burger is from McDonald’s, Not Food Truck

Foodservice researcher Technomic Inc. forecast “the rise of Korean barbecue and Korean food in general” as one of its 11 emerging trends to watch in 2011. Heralding that trend, the company said, is the growing popularity of that food-truck darling the Korean taco, “an only-in-America synthesis of Korean-style fillings and a Mexican format.”  Now, mirroring […]

Hungry Jack’s Adds Organic Burgers Down Under

The revamping of Hungry Jack’s—Burger King’s franchise in Australia—includes the introduction of two new burgers, promoted as being certified organic beef.  The chain has been promising a dramatic brand update for weeks and officially announces details tomorrow, but it will include the unveiling of the BBQ Deluxe Country Burger and BBQ Onion Country Burger (with addition […]

Monday Meeting: Rebrands and Goat Cheese


Here’s what the world of burgers has on its menu this morning:  ● Hungry Jack’s, the Australian franchisee of Burger King, promises major announcements tomorrow (10/18), likely to encompass significant shifts in its brand and market positioning. The 330-plus-unit operation gave an early indication of its future style last month with its decision to add […]

Whataburger Speaks for Itself in New Ads


“Whataburger is getting rid of the voiceover guy? But it’s not a Whataburger commercial without the voice!” This tweet from @Shadowrayven is one of many similar expressions of Twittersphere shock or outrage that greeted San Antonio-based Whataburger’s new advertising campaign, which, for the first time in nine years, doesn’t feature the warm voice of actor […]

Burgers Abound at Esquire’s Best New Restaurants

Esquire magazine today released its list of this year’s best new restaurants. Of course, we need to ask, “OK, but can they make a burger?” Surprisingly, and encouragingly, eight of the 17 restaurants selected menu America’s favorite.  Recognition goes first to Kris Morningstar (at right), executive chef at one of the winners, Ray’s & Stark Bar, […]

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